# Sustainable Beauty The cosmetic industry shifts to deliver eco-loving consumers fresh choices. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 29, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-beauty ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Sustainable Beauty trend? **Sustainable Beauty:** The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 5, 2015 to Feb 17, 2016 - Published: Jul 29, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Sustainable Beauty trend ### Sustainable Beauty As more people become drawn to sustainable beauty choices, the cosmetic industry needs to focus on delivering eco-friendly products. ### Non-Toxic Beauty Consumers are looking for organic, healthy, and holistic beauty products that contain no harmful additives or harsh chemicals. ### Eco-Friendly Packaging Consumers are looking for packaging options that are environmentally friendly and sustainable. ## What the Sustainable Beauty trend means for industry ### For Cosmetics Cosmetic companies need to develop more eco-friendly products that reduce waste and promote sustainability. ### For Subscription Services Subscription services should offer organic, holistic and fair trade products that are eco-friendly and sustainable. ### For Skincare for Men Companies should provide effective, sustainable, and non-toxic beauty products that meet the needs of male consumers. ## Trend signals for Sustainable Beauty Trend score 3.7 out of 10, from popularity 63%, activity 42%, freshness 8%. - Popularity: 63% - Activity: 42% - Freshness: 8% ## Examples of the Sustainable Beauty trend 5 featured examples from Jun 5, 2015 to Feb 17, 2016. - [Water-Based Skincare Sticks](https://www.trendhunter.com/trends/skincare-stick): Milk Makeup's Cooling Water Stick Hydrates One's Complexion (Category: Fashion) Implication: Extend your product line with eco-friendly and versatile skincare sticks that offer natural benefits, targeting consumers who look for sustainable and practical beauty solutions. - [Sustainable Male Skincare](https://www.trendhunter.com/trends/sustainable-skincare): This Sustainable Skincare Line Uses Locally Sourced Ingredients (Category: Eco) Implication: SA.AL&CO's sustainable and personalized skincare line could disrupt the men's grooming industry, especially for eco-friendly and personalized products. - [Bamboo Face Scrubs](https://www.trendhunter.com/trends/vegan-skincare): Vegan Skincare Brand Hush & Dotti's 'Sugah Sand' is Made with Bamboo (Category: Lifestyle) Implication: The skincare industry can leverage the trend towards vegan and sustainable products by incorporating unconventional ingredients and offering customizable options. - [Non-Toxic Luxury Skin Care](https://www.trendhunter.com/trends/reduce-stretch-marks): The Tata Harper Body Balm is Supposed to Reduce Stretch Marks Naturally (Category: Eco) Implication: Companies in the beauty and skincare industry can explore the development of natural and non-toxic products, as well as eco-friendly packaging solutions - [Non-Toxic Beauty Subscriptions](https://www.trendhunter.com/trends/beauty-heroes): Beauty Heroes Offers Organic and Holistic Skincare Products (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate artificial intelligence and machine learning technologies into beauty subscription services to offer personalized product recommendati… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)