# Sustainable Barn Brands are sustainably revamping the use of space in barns. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published May 16, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-barn ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Sustainable Barn trend? **Sustainable Barn:** Many eco-conscious brands are taking a sustainable approach to reconstructing traditional barns that typically house livestock and equipment. With elevated spaces that use reclaimed materials and energy saving windows, these repurposed barns serve as hybrid open-concept spaces. ## The consumer insight behind the Sustainable Barn trend Consumers have become more informed about how their consumption habits can have adverse impacts on the environment, which results in feelings of guilt when they purchase goods from companies with high carbon footprints. These eco-conscious consumers often look to avoid feelings of anxiety about the future of climate change through vetting brands that they buy from. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 26 to Sep 5, 2018 - Published: May 16, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Barn trend ### Sustainability Eco-conscious brands are taking a sustainable approach to repurposing traditional barns and other buildings using reclaimed and recycled materials, energy saving technologies and sustainable water collection systems. ### Zero-Waste Movement towards zero-waste practices in construction and food handling is leading to innovative methods of using discarded materials and reducing food waste in creating innovative structures and menus. ### Eco-Tourism Sustainable travel retreats with unique design elements such as bold colors, spacious open-concept living areas and wall-to-ceiling windows are being created, offering a one-of-a-kind travel experiences for the environmentally conscious consumer. ## What the Sustainable Barn trend means for industry ### For Construction and Architecture There is an opportunity for construction companies and architects to develop zero-waste building practices and utilizing recycled materials and energy-saving technologies for both residential and commercial spaces. ### For Hospitality With the rise of sustainable travel and environmentally conscious consumers, hospitality businesses have the opportunity to develop eco-friendly travel opportunities, such as travel retreats that utilize sustainable design elements and offer unique experiences. ### For Food and Beverage Industry The food and beverage industry has the opportunity to develop menus and cooking practices that reduce food waste and promote zero-waste principles, while also instilling values of ethical consumption to environmentally conscious consumers who prioritize sustainable practices in their consumption habits. ## Workshop question How can your brand shift an area in your business to promote sustainability? ## Trend signals for Sustainable Barn Trend score 6.1 out of 10, from popularity 84%, activity 91%, freshness 8%. - Popularity: 84% - Activity: 91% - Freshness: 8% ## Examples of the Sustainable Barn trend 4 featured examples from Jan 26 to Sep 5, 2018. - [Salvaged Lakeside Cottages](https://www.trendhunter.com/trends/casa-pollo): 'Casa Pollo' is Made from Recycled Wood and Metal (Category: Art & Design) Implication: There are opportunities for companies and individuals in the construction industry to incorporate sustainable and eco-friendly building practices in their projects. - [Sustainable Barn Retreats](https://www.trendhunter.com/trends/the-barn-gallery): The Barn Gallery from OEX Club is a Unique and Comfortable Travel Option (Category: Eco) Implication: Developing sustainable and eco-friendly travel options through the use of local materials and energy-saving designs. - [Zero-Waste Restaurant Barns](https://www.trendhunter.com/trends/zerowaste-restaurants): Overtreders W Borrows Construction Materials for This Structure (Category: Eco) Implication: A focus on sustainability and upcycling in construction can inspire new technologies and materials for the architecture industry - [Fully Sustainable Wineries](https://www.trendhunter.com/trends/silver-oak-winery): The Silver Oak Winery Embraces Modern Design and Ecological Production (Category: Eco) Implication: Wineries can embrace sustainable practices and green innovation to reduce their environmental impact. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)