# Survivalist Culture Fear of the “apocalypse” has consumers preparing for the worst. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 23, 2011, updated Aug 3, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/survivalist-culture ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Survivalist Culture trend? **Survivalist Culture:** The resurgence of zombies in pop culture is undeniable, with zombie books, movies, TV shows and video games flooding the market. Associated with the “end of the world,” zombies strike a natural fear of preservation in humans, which, combined with recent talks of an impending apocalypse, has sparked a new kind of survivalist mentality. While survivalists of the past may have worried about natural disasters or other types of societal collapse (resource shortages), a new survivalist culture is coming to the fore armed with zombie survival kits, disaster-ready shelter and unparalleled knowledge about the possibility of apocalypse. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 11 to Jun 18, 2011 - Published: Jun 23, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Survivalist Culture trend ### Zombie Apocalypse Preparedness The recent emergence of a survivalist culture that is worried about the end of the world as expressed in popular culture. ### Off-the-Grid Lifestyle The desire to live a self-sustaining life, with no reliance on external resources, fueled by concerns about climate change, has led to a rise in the availability of pre-fabricated homes that can withstand natural disasters. ### Post-Apocalyptic Consumer Culture The growth of a survivalist industry that caters to the growing concern amongst people over the possibility of the end of the world, in particular, the production of zombie-related goods such as apocalypse-ready housing kits and survival supplies. ## What the Survivalist Culture trend means for industry ### For Real Estate & Housing Opportunities for disruptive innovation exist in producing more efficient, sustainable and disaster-resistant homes. ### For Outdoor Gear & Survivalist Apparel Opportunities for disruptive innovation exist in the production of versatile and multi-functional gear that can be used in a variety of extreme outdoor situations. ### For Disaster Relief Supplies Opportunities for disruptive innovation exist in developing more affordable and efficient foodstuffs, supplements and survival kits that cater to people's needs in times of crisis or disaster. ## Trend signals for Survivalist Culture Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Survivalist Culture trend 6 featured examples from Feb 11 to Jun 18, 2011. - [Prefab Disaster Housing](https://www.trendhunter.com/trends/the-cusabo-island-home): The Cusabo Island Home is an Off-Grid Residence Fit for the Apocalypse (Category: Eco) Implication: The Cusabo Island home demonstrates opportunities for the prefab housing industry to develop disaster-resistant and sustainable homes. - [Customized Zombie Games](https://www.trendhunter.com/trends/street-view-zombie-apocalypse): Street View Zombie Apocalypse by Mike Lacher has Fun With Google Maps (Category: Tech) Implication: The gaming industry can leverage the success of Street View Zombie Apocalypse to create new, innovative games that incorporate real-world elements for a more immersive experience. - [Zombie Survival Packs](https://www.trendhunter.com/trends/undead-kit): Prepare Yourself Against Flesh Eaters With the Undead Kit (Category: Pop Culture) Implication: Opportunities for outdoor and camping retailers to add prepper and zombie-themed survival gear to their product lines. - [Extreme Survival Kits (UPDATE)](https://www.trendhunter.com/trends/gerber-bear-grylls-ultimate): The Gerber Bear Grylls Ultimate Kit is Ready for Anything (Category: Lifestyle) Implication: The outdoor recreation industry can capitalize on the growth in extreme exercise routines and increase in outdoor activities by creating and promoting survival gear products that… - [Apocalypse-Ready Boom Boxes](https://www.trendhunter.com/trends/thodio-a-box): The Tho­dio A-​​Box Prepares You for Zombie Outbreaks (Category: Tech) Implication: The consumer electronics industry can tap into the trend of apocalypse-ready gadgets by creating music players and other devices that are durable and can withstand extreme conditi… - [Survivalist Supplements](https://www.trendhunter.com/trends/survival-tabs): Survival Tabs Are Food Rations for Post-Armageddon Pill-Poppers (Category: Lifestyle) Implication: There is an opportunity for disruptive innovation in the emergency supplies industry, creating new products that are essential for preparedness. ## Recent trend clusters - 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