# Survival Subscription Consumers search for subscription services that make everyday life easier. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 30, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/survival-subscription ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Survival Subscription trend? **Survival Subscription:** Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 26, 2014 to Mar 3, 2015 - Published: Mar 30, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Survival Subscription trend ### Convenience-Focused Subscriptions Subscription services are shifting towards making everyday tasks more convenient and reducing stress, appealing to consumers seeking to avoid routine annoyances with minimal effort. ### Smart Device Subscriptions Subscription services for smart dental devices, like the Quip Toothbrush, bridge the gap between expensive, excessive options in the market and low-cost ones while reminding consumers to replace their toothbrush and brush effectively. ### Specialized Subscription Services for Moms Subscription services like Hello Flo's New Mom Kit provide kind care packages that help overwhelmed mothers handle initial stages of motherhood, preparing them with essential products and small surprises. ## What the Survival Subscription trend means for industry ### For Food and Meal Delivery Services Meal delivery startups like Chowdy offer cost-effective, sustainable lunch and dinner options for busy professionals seeking healthy meals. ### For Retail and E-commerce Industry Convenience-focused subscription services for feminine hygiene products, like Le Parcel, demonstrate customer interest in products that avoid unnecessary stress. ### For Hospitality Industry Doblet's backup charger subscription service demonstrates how subscription-based services can bridge service gaps in public places, making experiences more convenient for customers. ## Trend signals for Survival Subscription Trend score 4.4 out of 10, from popularity 72%, activity 52%, freshness 8%. - Popularity: 72% - Activity: 52% - Freshness: 8% ## Examples of the Survival Subscription trend 6 featured examples from Aug 26, 2014 to Mar 3, 2015. - [Meal Delivery Startups](https://www.trendhunter.com/trends/chowdy): Chowdy is a Healthy Meal Subscription Service in Toronto (Category: Lifestyle) Implication: The rise of subscription-based meal delivery services like Chowdy highlights opportunities for the food delivery industry to reimagine how meals are prepared, delivered, and consu… - [Motherhood Survival Kits](https://www.trendhunter.com/trends/products-for-new-moms): Hello Flo's New Mom Kit is Stocked with Products for New Moms (Category: Lifestyle) Implication: The personalized subscription services industry can explore opportunities to expand beyond beauty and fitness products and offer subscription kits specifically designed for differ… - [Caffeinated Subscription Services](https://www.trendhunter.com/trends/coffee-subscription-service): Starbucks' Coffee Subscription Service Delivers Fresh Roasts (Category: Lifestyle) Implication: Disruptive innovation opportunity in the coffee retail industry by offering subscription services that provide convenience and variety to customers. - [Backup Charger Subscriptions](https://www.trendhunter.com/trends/portable-battery-packs): Doblet Hopes to Place Portable Battery Packs in Popular Restaurants (Category: Tech) Implication: Potential for disruptive innovation in the consumer electronics industry with the introduction of portable battery packs as a common solution. - [Period Goodie Box Redesigns](https://www.trendhunter.com/trends/le-parcel): Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better (Category: Art & Design) Implication: Subscription services for feminine hygiene products can attract more customers by including personalized gifts and chocolates. - [Smart Dental Devices](https://www.trendhunter.com/trends/quip-toothbrush): The Quip Toothbrush System Ships You Fresh Supplies Every 3 Months (Category: Lifestyle) Implication: The Quip Toothbrush subscription service opens up opportunities for dental hygiene product companies to explore new models and disrupt the traditional industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)