# Survival Couture Survivalist-inspired fashion denotes widespread interest in "prepper" culture. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 14, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/survival-couture ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Survival Couture trend? **Survival Couture:** Survivalist culture is serving as inspiration to fashion designers, who are using the subject matter as a way to make a shocking statement. Catching consumers' attention with imagery that can only be described as alarming, this stylish take on the cultural phenomenon shows that the survivalist movement is captivating to those far removed from the niche community. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 3, 2013 to Nov 1, 2014 - Published: Jan 14, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Survival Couture trend ### Survivalist Culture in Fashion Fashion designers are using the survivalist culture as an inspiration for their clothing lines. ### Anti-Germ Wearables Wearable technology that protects individuals against germs and bacteria is becoming more popular. ### Haute Hazmat Suit Fashion Hazmat suits have inspired fashion designers to create clothing lines that are both apocalyptic and edgy. ## What the Survival Couture trend means for industry ### For Fashion Industry Survivalist culture and apocalyptic fashion are becoming more popular in the fashion industry. ### For Technology Industry Wearable technology that protects people from germs and bacteria is a new and growing market. ### For Medical Industry The rise in anti-germ wearables is bringing innovation to the medical industry as well, creating new ways to prevent and fight infections. ## Trend signals for Survival Couture Trend score 4.0 out of 10, from popularity 56%, activity 55%, freshness 8%. - Popularity: 56% - Activity: 55% - Freshness: 8% ## Examples of the Survival Couture trend 4 featured examples from Dec 3, 2013 to Nov 1, 2014. - [Eccentric Apocalypse Attire](https://www.trendhunter.com/trends/antonio-guzzardo): The Guiseppe by Antonio Guzzardo Image Series is Seapunk-Chic (Category: Fashion) Implication: The fashion industry can leverage apocalyptic and industrial themes to create alternative and daring fashion products. - [Haute Hazmat Suit Fashion](https://www.trendhunter.com/trends/hazmat-suit-fashion): The Latest QIAODAN Menswear Collection is Disease-Proof (Category: Fashion) Implication: Fashion designers can capitalize on the popularity of hazmat suits and create unique, edgy collections. - [Disguised Utilitarianism Catalogs](https://www.trendhunter.com/trends/civilized-fallwinter-2014): The CIVILIZED Fall/Winter 2014 Lookbook Evokes a Dark Theme (Category: Fashion) Implication: Utilizes design techniques to create functional yet fashionable clothing ensembles that are practical and enhance the style of the wearer. - [Anti-Germ Transit Jackets](https://www.trendhunter.com/trends/germinator): The Germinator Jacket Protects You From Germs On Public Transit (Category: Fashion) Implication: The fashion industry can explore the creation of anti-germ clothing to meet the demand for stylish and hygienic products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)