# Surface Energy Topical or wearable items aim to boost users' energy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 6, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/surface-energy ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Surface Energy trend? **Surface Energy:** No longer confined to items one would ingest, energy-boosting products offered by brands are coming in the form of items like shoes and perfume, as well as sportswear with physiologic effects. ## The consumer insight behind the Surface Energy trend Consumers are increasingly looking for holistic health solutions that prioritize the enhancement of regular day-to-day rituals. These same individuals prefer products in this space to be convenient and not require added effort on their end. Ultimately, consumers are seeking a balance between experimentation with wellness, and seamlessness in the testing process. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 20, 2017 to Feb 18, 2019 - Published: Mar 6, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Surface Energy trend ### Energy-Boosting Wearables Brands are exploring the development of wearables, from shoes to sportswear infused with energy-boosting properties to cater to consumers seeking holistic health solutions that don't require an additional effort on their part. ### Physiologic-Effect Sportswear Athletic gear and sportswear with physiologic effects such as enhanced blood flow in body and muscle-activating features have become increasingly popular among consumers who want a natural yet effective way to improve their athletic performance and recovery. ### Elevated Comfort Footwear The demand for style-focused comfort footwear is on the rise, with brands offering exclusively engineered rubberized footbeds that deliver an energy return and combat fatigue with each step--catering to busy consumers seeking convenience and comfort in their everyday lives. ## What the Surface Energy trend means for industry ### For Cosmetics Cosmetics companies can explore the development of energy-boosting products in the form of fragrances that use extracts like Arabica in their compositions and provide an energy boost upon usage. ### For Sportswear Sportswear brands can cater to the increasing demand for convenience and performance by offering athletic gear and sportswear with physiologic effects such as improved blood flow and muscle activation for natural performance enhancement and recovery. ### For Footwear Footwear brands can cater to busy consumers seeking comfort and style with exclusively engineered rubberized footbeds that deliver an energy return and combat fatigue with each step--promoting elevated comfort footwear with a focus on style and performance. ## Workshop question How could your brand enhance an existing product/service without changing how it's used by consumers? ## Trend signals for Surface Energy Trend score 3.1 out of 10, from popularity 49%, activity 35%, freshness 8%. - Popularity: 49% - Activity: 35% - Freshness: 8% ## Examples of the Surface Energy trend 4 featured examples from Apr 20, 2017 to Feb 18, 2019. - [Blood Flow-Improving Shirts](https://www.trendhunter.com/trends/running-short-sleeve): The Rhone Celliant Running Short Sleeve Shirt Enhances Performance (Category: Lifestyle) Implication: The Sports Apparel Industry can innovate by incorporating technological advancements and unique materials for high-performance and health-enhancing apparel to keep up with the mar… - [Fatigue-Combating Footwear](https://www.trendhunter.com/trends/comfort-footwear): 'Evolve' Shares Elevated Comfort Footwear with Stylish Silhouettes (Category: Fashion) Implication: The footwear industry can capitalize on these trends by developing innovative products, utilizing unique materials, and marketing to busy women who prioritize both comfort and sty… - [Fruity Coffee Perfumes](https://www.trendhunter.com/trends/coffee-perfume): 'Coffee Woman Seduction' Has Notes of Kiwi, Plum, White Chocolate, and More (Category: Fashion) Implication: Increased interest in unique and gendered perfumes presents opportunities for new products and marketing strategies. - [Muscle-Activating Sportswear](https://www.trendhunter.com/trends/fasciawear-sportswear): Fasciawear Helps Wearers Get Better Results Without Injuries (Category: Lifestyle) Implication: Manufacturers can explore and adopt Fasciawear's technology to produce cutting-edge sportswear that gives additional support, guidance, and speed up recovery. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)