# Supportive Streaming Brands introduce livestreams to support and entertain people during COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 27, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/supportive-streaming ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Supportive Streaming trend? **Supportive Streaming:** As people remain limited to what they can find in the safety of their homes for their entertainment, more brands are offering livestreamed content that keeps people feeling stimulated as they figure out new ways to spend their time. Everything from aquarium views to more traditional TV content are now being offered in live formats for people to enjoy. ## The consumer insight behind the Supportive Streaming trend Consumers often seek out engaging brand interactions, but they're doing so even more now given the state of the global climate. The mental and economic stress millions are currently facing has forced consumers to be creative with what they're using to "escape" the current realities of their day-to-day. Everything from new hobbies to new forms of entertainment are being explored, and giving consumers some respite from stress and anxiety. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 19 to Mar 30, 2020 - Published: Apr 27, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Supportive Streaming trend ### Livestreamed Entertainment Brands are offering livestreamed content to keep consumers engaged during COVID-19 restrictions, creating opportunities for innovative business interaction. ### Small Business Support Large corporations such as Verizon are using live streaming benefit concerts to assist small businesses and offer support, leading to potential innovation for how businesses support each other. ### Social Media Adaptation Platforms like Facebook have adapted their live-streaming features to accommodate increasing demand, creating innovation opportunities for platforms to reach new consumers. ## What the Supportive Streaming trend means for industry ### For Entertainment Brands in the entertainment industry have an opportunity to offer innovative new ways of streaming their content to connect with and retain consumers. ### For Small Business Initiatives Industries that rely on small business can take inspiration from Verizon's benefit concerts and explore new ways to support their customers during challenging times. ### For Social Media Marketing The increasing demand for live streaming on social platforms offers new opportunities for marketing professionals to reach and engage with their target audience. ## Workshop question How does your brand support its customers through stress and anxiety? ## Trend signals for Supportive Streaming Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 9%. - Popularity: 43% - Activity: 35% - Freshness: 9% ## Examples of the Supportive Streaming trend 4 featured examples from Mar 19 to Mar 30, 2020. - [Livestreamed Shark Tanks](https://www.trendhunter.com/trends/shark-camera): Ripley's Aquarium of Canada Launched a Shark Camera to Enjoy in Isolation (Category: Social Media) Implication: The livestreamed entertainment trend presents opportunities for businesses within the entertainment industry to engage with consumers in new ways. - [Stay-at-Home Live Programs](https://www.trendhunter.com/trends/happy-at-home): TikTok's Happy at Home: Live! Shares Weekly Programming (Category: Lifestyle) Implication: The entertainment industry can explore innovative ways to engage audiences through live-streaming programs, collaborating with celebrities, and incorporating interactive elements. - [Small Business Benefit Concerts](https://www.trendhunter.com/trends/benefit-concerts): Verizon is Live Streaming Benefit Concerts to Help Businesses (Category: Social Good) Implication: Opportunity for telecom companies to offer live streaming services and partnerships to support small businesses and promote their own platforms. - [Streaming-Friendly Social Media Platforms](https://www.trendhunter.com/trends/live-streaming-features): Facebook Launches Live Streaming Features Amid COVID-19 (Category: Tech) Implication: Social media platforms can take advantage of the increased demand for live streaming and develop more user-friendly features to enhance the streaming experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)