# Supportive Menopause Health brands prioritize emotional support for women experiencing menopause. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 26, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/supportive-menopause ## Key Figures - Trend score: 4.7/10 - Evidence articles: 11 ## What is the Supportive Menopause trend? **Supportive Menopause:** Health brands are honing in on an often under-served demographic by prioritizing the mental and emotional support of people who experience menopause. These platforms and services offer peer support and education to improve the lives of people experiencing this drastic change. ## The consumer insight behind the Supportive Menopause trend In the medical space, issues that are specific to women aren't always taken seriously, or acknowledged as mental and physical barriers to living comfortably. Knowing this, many are seeking out forms of education and support outside of the medical space alone--turning to peers and experts in other ways so that they can understand their bodies through more empathetic and supportive platforms. ## At a Glance - Evidence: 11 featured examples - Articles from: May 26, 2020 to Feb 15, 2023 - Published: May 26, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Supportive Menopause trend ### Supportive Menopause Services Health brands are prioritizing emotional support for women experiencing menopause through peer support and education. ### Personalized Menopause Support Apps Innovative menopause apps leverage modern technologies such as AI and digital therapeutics to provide personalized support and relief to women. ### Brand-Backed Menopause Summits Beauty and women's networks team up to host menopause summits that offer tools and insights to aid women during this stage of life. ## What the Supportive Menopause trend means for industry ### For Femtech Femtech companies can leverage modern technologies and personalized support to address the gap in healthcare services for menopause. ### For Healthcare Benefit Providers Healthcare benefit providers can offer flexible benefits to employees for menopausal health concerns, given the growing importance of mental wellbeing in the workforce. ### For Beauty Industry Beauty companies can create menopause-specific products and services, as well as host menopause-focused events and summits. ## Workshop question How could your brand cater to under-served demographics? ## Trend signals for Supportive Menopause Trend score 4.7 out of 10, from popularity 65%, activity 60%, freshness 14%. - Popularity: 65% - Activity: 60% - Freshness: 14% ## Examples of the Supportive Menopause trend 11 featured examples from May 26, 2020 to Feb 15, 2023. - [AI-Powered Menopause Apps](https://www.trendhunter.com/trends/menopause-apps): This App Uses Powerful Algorithms & Sensors to Provide Relief to Women (Category: Lifestyle) Implication: There is a growing demand for femtech solutions that offer aging-related support and menopause relief. - [Virtual Assistant Menopause Apps](https://www.trendhunter.com/trends/virtualassistant-menopause-app): The 'Issviva' App Offers Access to Lifestyle Tips & Expert Advice (Category: Lifestyle) Implication: Health tech companies can innovate by creating virtual lifestyle coaches that provide personalized, evidence-based strategies for health management. - [Empowering Menopause Platforms](https://www.trendhunter.com/trends/elektra-health): Elektra Health Supports & Educates Women Experiencing Menopause (Category: Lifestyle) Implication: Women's healthcare providers can harness digital platforms to provide specialized menopause support and improve patient outcomes. - [Specialist Wellness Insurance Apps](https://www.trendhunter.com/trends/peppy): Peppy Offers Expert Healthcare and Wellbeing Support (Category: Lifestyle) Implication: Disruptive innovation opportunity: Redefining healthcare insurance by incorporating specialized support, beyond traditional coverage, through convenient smartphone apps. - [Menopause-Centric Community Features](https://www.trendhunter.com/trends/peanut-app1): The Peanut App is Planning on Launching a New Digital Space (Category: Life-Stages) Implication: The Peanut App's focus on community-building opens opportunities for social networking services to provide tailored online support spaces. - [Brand-Backed Menopause Summits](https://www.trendhunter.com/trends/menopause-summit): Vichy Teams with AllBright Network for its First Menopause Summit (Category: Social Good) Implication: Beauty industry players have the opportunity to create products and solutions that target menopausal women, including skincare, haircare, and supplements. - [Community Menopause Apps](https://www.trendhunter.com/trends/peanut-menopause): Peanut Menopause Helps Women Navigate Womanhood Together (Category: Lifestyle) Implication: Health services that offer guidance, support, and resources for menopausal women present a disruptive opportunity to provide specialized care for this demographic. - [Optimistic Menopause Podcasts](https://www.trendhunter.com/trends/menopause-podcast): The ECHO's Menopod Explores Fashion, Sex, the Workplace, and More (Category: Life-Stages) Implication: The health and wellness industry can develop innovative menopause management solutions, from supplements and mindfulness apps to telemedicine and personalized nutrition plans. - [Female Health Prescription Services](https://www.trendhunter.com/trends/femtec-health): Femtec Health Partners With GeniusRx To Launch a D2C Platform (Category: Lifestyle) Implication: GeniusRx's partnership with FemTec Health represents an opportunity for online pharmacies to partner with targeted health and wellness brands to offer personalized prescription de… - [Insightful Menopause-Tracking Apps](https://www.trendhunter.com/trends/caria): Caria Helps Users Track Their Menopause Symptoms (Category: Lifestyle) Implication: The healthcare technology industry can leverage the trend of personalized menopause-tracking apps to develop innovative solutions for remote patient monitoring and personalized he… - [On-Demand Menopause Relief](https://www.trendhunter.com/trends/stella): Stella is a Menopause App for Personalized Symptom Relief (Category: Tech) Implication: Personalized health apps and services offer a new revenue stream for healthcare providers looking to address the rapidly growing market of menopausal women seeking better symptom… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)