# Supported Sobriety Those looking to abstain from alcohol are offered modern forms of support. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/supported-sobriety ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Supported Sobriety trend? **Supported Sobriety:** As an increasing interest in cutting down on or cutting out alcohol from ones life continues to permeate, communities, apps and events are emerging as various tools to help those on a journey towards sobriety. This speaks to a growing opportunity when it comes to serving sober (or sober-curious) consumers. ## The consumer insight behind the Supported Sobriety trend As a growing number of consumers work to prioritize their health and wellness, one of their main sources of education and empowerment comes from either virtual or IRL communities. This community connection helps to eliminate the inertia and alienation that can come from embarking on significant lifestyle changes. From this, tools and organizations that facilitate this connection will often be aligned with the shifted consumer behavior on a foundational level. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 13, 2018 to Jul 20, 2019 - Published: Jul 28, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Supported Sobriety trend ### Community Support for Sobriety Increasing interest in sobriety is leading to the emergence of various communities, apps and events to help those working towards a sober lifestyle. ### Alcohol Abstinence Communication 'The Pin Project' and other similar initiatives are offering discreet ways to communicate sobriety to others, encouraging respect and understanding towards those choosing to abstain from alcohol. ### Alcohol Consumption Tracking Platforms Community-based platforms like 'Zero Percent' are helping users reduce or eliminate alcohol consumption by providing support, motivation and social accountability. ## What the Supported Sobriety trend means for industry ### For Health and Wellness The increasing interest in sobriety is driven by consumers prioritizing their health and wellness, creating an opportunity for businesses to offer products and services that align with this trend. ### For Hospitality and Events Initiatives like Shambhala's Camp Clean Beats are catering to sober or sober-curious consumers, highlighting an opportunity for hospitality and event-related businesses to offer alternative experiences for this market. ### For Mobile Apps and Technology Apps like Loosid and Zero Percent are leveraging mobile technology and social networking to provide support, motivation and social accountability for those seeking a sober lifestyle, creating opportunities for businesses to offer similar solutions. ## Workshop question What are some solutions your company could provide for those looking to improve their health? ## Trend signals for Supported Sobriety Trend score 2.5 out of 10, from popularity 39%, activity 28%, freshness 8%. - Popularity: 39% - Activity: 28% - Freshness: 8% ## Examples of the Supported Sobriety trend 4 featured examples from Jun 13, 2018 to Jul 20, 2019. - [Sobriety-Focused Festival Initiatives](https://www.trendhunter.com/trends/camp-clean-beats): Shambhala's Camp Clean Beats is Drug and Alcohol-Free (Category: Lifestyle) Implication: Creating safe spaces for sober attendees within festivals can attract a new market of people who desire a drug and alcohol-free environment. - [Alcohol Consumption-Tracking Platforms](https://www.trendhunter.com/trends/zero-percent): 'Zero Percent' Helps Users Cut Back or Stop Drinking (Category: Lifestyle) Implication: The 'Zero Percent' platform's alcohol consumption-tracking features have potential for disruptive innovation within the health and wellness industry, specifically in addiction rec… - [Sobriety-Communicating Bartender Pins](https://www.trendhunter.com/trends/the-pin-project): 'The Pin Project' Draws Awareness to Alcohol Abstinence (Category: Lifestyle) Implication: The hospitality industry can cater to the sober lifestyle market by offering non-alcoholic drink options and promoting transparency and respect for individuals' choices. - [Sober Communities Apps](https://www.trendhunter.com/trends/loosid-app): The Loosid App Helps Sober People Live Fun and Fulfilling Lives (Category: Tech) Implication: The Health and Wellness industry is ripe for innovative solutions embracing technology to promote sobriety and healthy living. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)