# Supplemented Energy Young generations opt for caffeinated alternatives for a quicker fix. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 20, 2014, updated Jan 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/supplemented-energy ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Supplemented Energy trend? **Supplemented Energy:** Unsatisfied with traditional coffee, younger generations are turning to strong, caffeine-based substances that can be easily added to any consumable to make getting a quick perk easier and more efficient. Recognizing the unpopularity of coffee with young demographics, brands are making caffeine more approachable by allowing consumers to add it to whatever they please to satisfy a desire for personalization. ## At a Glance - Evidence: 5 featured examples - Articles from: May 25, 2014 to Nov 14, 2015 - Published: Jan 20, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Supplemented Energy trend ### Caffeine personalization Younger generations are seeking personalized caffeine alternatives to traditional coffee, creating an opportunity for brands to develop customizable caffeine options. ### Caffeine in unexpected products The trend of adding caffeine to unexpected consumables, such as popsicles, gum, and cereal, is growing, offering opportunities for innovation and differentiation for brands. ### Caffeine and health-consciousness Health-conscious consumers interested in reducing sugar and additives are turning to caffeinated alternatives like homemade donuts and cereal for a more wholesome caffeinated experience. ## What the Supplemented Energy trend means for industry ### For Food and Beverage The food and beverage sector has opportunities for innovation in creating and marketing new and innovative caffeinated products. ### For Health and Wellness The health and wellness industry can capitalize on the trend of caffeine coupled with wholesome ingredients to create healthful and natural caffeinated products. ### For Personalization Brands across all industries can use the caffeine personalization trend to offer unique and customizable products that suit individual preferences and lifestyles. ## Trend signals for Supplemented Energy Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%. - Popularity: 67% - Activity: 51% - Freshness: 8% ## Examples of the Supplemented Energy trend 5 featured examples from May 25, 2014 to Nov 14, 2015. - [Caffeinated Coffee Popsicles](https://www.trendhunter.com/trends/vietnamese-coffee): These Icy Pops Turn Traditional Vietnamese Coffee into an Icy Treat (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative products and flavors within the food and beverage industry, particularly in the frozen treat segment. - [Caffeniated Breakfast Donuts](https://www.trendhunter.com/trends/breakfast-donut): These Morning Desserts are Filled With Banana and Espresso Powder (Category: Lifestyle) Implication: Opportunity for companies to develop new products that cater to the growing demand for healthier sweet treats and edible caffeine. - [Caffeinated Chewing Gums](https://www.trendhunter.com/trends/chewing-gum-flavor): Japan's Black Black Chewing Gum Flavor Packs a Caffeinated Punch (Category: Lifestyle) Implication: The food and beverage industry can benefit from the growing demand for alternative caffeine sources and functional chewing gums like Lotte Black Black flavor, providing a chance f… - [Caffeinated Cereals](https://www.trendhunter.com/trends/coffee-cereal): This Coffee Cereal Blends Two Breakfast Items in One Serving (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of more two-in-one products, like coffee-flavored cereals, to cater to busy individuals. - [Iced Coffee Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavor): The All-New Rockstar Energy Drink Flavor is a Caramel Macciato (Category: Lifestyle) Implication: Beverage companies can tap into the growing demand for coffee-inspired and flavored energy drinks, offering consumers refreshing and energizing options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)