# Supplemental Beverage Supplements are increasingly adapted into beverage form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/supplemental-beverage ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Supplemental Beverage trend? **Supplemental Beverage:** Wellness brands are increasingly offering supplements in beverage form as opposed to the powders or pills that consumers have grown accustomed to. Such on-the-go products cater to busy professionals as they seek out ways to enhance their health and nutrition habits in a way that does not intrude upon their daily schedules. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 15 to Jul 23, 2018 - Published: Jul 26, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Supplemental Beverage trend ### Drinkable Supplements Wellness brands are offering supplements in on-the-go, beverage form to cater to busy professionals. ### Natural Nootropic Beverages Nootropics are being integrated into ready-to-drink cognitive supplements for sustained energy and mental clarity. ### Vitamin-Enriched Hydration Consumers are turning to low-calorie, fruit-flavored water to supplement their diets and stay hydrated. ## What the Supplemental Beverage trend means for industry ### For Health and Wellness The health and wellness industry can cater to busy professionals by providing convenient, on-the-go supplements and beverages. ### For Fitness and Athletics Fitness and athletics industries can cater to consumers by offering vitamin-packed beverages to enhance performance. ### For Food and Beverage Food and beverage businesses can innovate their product lines by incorporating natural supplements and nootropics. ## Workshop question How could your brand seamlessly integrate into the life of its consumer? ## Trend signals for Supplemental Beverage Trend score 2.9 out of 10, from popularity 44%, activity 36%, freshness 8%. - Popularity: 44% - Activity: 36% - Freshness: 8% ## Examples of the Supplemental Beverage trend 5 featured examples from Jun 15 to Jul 23, 2018. - [Cognitive Support Beverages](https://www.trendhunter.com/trends/cognitive-supplement): 'Synapse' is a Ready-to-Drink Cognitive Supplement for Energy & Memory (Category: Lifestyle) Implication: Functional beverage companies can capitalize on the trend of cognitive support beverages by producing ready-to-drink nootropic beverages made with natural ingredients. - [Supplemental Clean Energy Drinks](https://www.trendhunter.com/trends/kill-cliff): The Kill Cliff Ignite Energy Drink Gets You Ready to Work Out (Category: Lifestyle) Implication: Disruptive innovation opportunity for beverage companies to tap into the growing market of clean energy drinks that offer performance-enhancing benefits and appeal to health-consc… - [Vitamin-Packed Beverages](https://www.trendhunter.com/trends/fruitflavored-water): Get More Vits' Fruit-Flavored Water Offers Easy Supplementation (Category: Lifestyle) Implication: Opportunity to meet the growing demand for vitamin-enriched beverages by introducing new products or reformulating current offerings. - [Drinkable Supplement Shots](https://www.trendhunter.com/trends/drinkable-supplement): Le-Vel's 'Thrive PURE' Provides Energy, Focus and Stamina (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative products and solutions within the health and wellness industry to meet the evolving needs of consumers. - [Honey Infused Milk Supplements](https://www.trendhunter.com/trends/milk-powder): The Premium a2 Milk Powder with Mānuka Honey is Easy to Digest (Category: Lifestyle) Implication: Companies in the nutraceutical industry can capitalize on the trend towards natural food supplements with similar milk supplement powders and innovative formulations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)