# Supersized Selling (UPDATE) Larger-than-life marketing tactics are impossible to ignore. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 13, 2011, updated Dec 20, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/supersized-selling ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Supersized Selling (UPDATE) trend? **Supersized Selling (UPDATE):** These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 14 to Nov 15, 2011 - Published: Dec 13, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Supersized Selling (UPDATE) trend ### Oversized Marketing Methods Implications include a refreshing marketing tactic that not only garners attention but also appreciation from consumers. ### Mystery Sculpture Stunts Interactive marketing win, creating huge branding buzz. ### Monstrous Massive Magazines Looking to squash financial troubles, massive companies look to new and innovative print materials. ## What the Supersized Selling (UPDATE) trend means for industry ### For Advertising agencies In order to create buzz, these companies are forced to think outside of the box and create new, immersive experiences. ### For Print and Magazine Industry As more people move towards digital, innovative print materials could be the key to disruptive innovation for traditional publishers. ### For Food and Restaurant Industry Innovative campaigns, particularly those that focus on breakfast, can create a lasting impact and advertising returns. ## Trend signals for Supersized Selling (UPDATE) Trend score 4.1 out of 10, from popularity 65%, activity 49%, freshness 8%. - Popularity: 65% - Activity: 49% - Freshness: 8% ## Examples of the Supersized Selling (UPDATE) trend 8 featured examples from Feb 14 to Nov 15, 2011. - [Cracking Restaurant Campaigns](https://www.trendhunter.com/trends/mcdonald-s-fresh-eggs-daily): The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt (Category: Marketing) Implication: The development of innovative advertising concepts can help companies stand out in a crowded marketplace and drive consumer engagement. - [Mysterious Sculpture Stunts](https://www.trendhunter.com/trends/The-Big-Hands-by-Nikon): ‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa (Category: Tech) Implication: Nikon's 'The Big Hands' campaign is a disruptive innovation opportunity for the camera and photography industry, providing inspiration for creative advertising and marketing campa… - [Monumental Startup Stunts](https://www.trendhunter.com/trends/square-times-square-billboards): The Tremendous Square Times Square Billboards (Category: Marketing) Implication: Opportunity for disruptive innovation in the fintech industry to develop new payment solutions that offer more convenience and better customer experience. - [Monstrous Massive Magazines](https://www.trendhunter.com/trends/visionaire-61-larger-than-life): Visionaire 61 Larger Than Life is the World’s Biggest Publication (Category: Pop Culture) Implication: Print publishers can experiment with innovative formats and limited print runs to create a niche market and drive demand for their publications. - [Behemoth Arcade Games](https://www.trendhunter.com/trends/giant-google-xoom-labyrinth): The Giant Google Xoom Labyrinth Steals the Show at Google I/O 2011 (Category: Tech) Implication: The gaming industry has the opportunity to embrace large-scale interactive installations and create unique gaming experiences. - [Massive Mobile Stunts](https://www.trendhunter.com/trends/giant-windows-phone-in-new-york): Microsoft Builds Giant Windows Phone in New York for Marketing Edge (Category: Marketing) Implication: Leveraging innovative marketing techniques, such as giant displays, to engage consumers and promote mobile products. - [Car-Impaling Forks](https://www.trendhunter.com/trends/amuse-gueule): Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line (Category: Marketing) Implication: The homegoods retail industry can explore disruptive innovation opportunities by incorporating immersive art installations to showcase their products. - [Nature-Inspired Billboards](https://www.trendhunter.com/trends/permanent-rainbow): Sony Erects a Colossal, Permanent Rainbow in L.A. (Category: Marketing) Implication: The film industry can leverage iconic films to create effective marketing and brand messaging with large-scale installations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)