# Superfood Substitution Health foods dominate alternative meal options for on-the-go consumers. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Nov 5, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-substitution ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Superfood Substitution trend? **Superfood Substitution:** Busy, health-conscious consumers are making little compromise between wellness and on-the-go food and drink. In light of this reality, brands are releasing superfood-infused meal replacements that deliver vitamins and nutrients in an expedient manner. This push towards expediency reflects the modern shopper who, despite being pressed for time, continues to have high expectations. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 18, 2015 to Apr 5, 2016 - Published: Nov 5, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Superfood Substitution trend ### Superfood Meal-Replacement Drinks Brands are releasing superfood-infused drinkable meal replacements designed to deliver nutrients in an expedient manner. ### Savory Meal-Replacement Bars Brands are using savory flavors and whole foods to blur the lines between consuming a light snack and a full meal in nutrition bars. ### Meal-Replacing Superfood Snacks Brands are using organic superfoods to create nutrient-dense snack bars that supplement breakfasts, snacks, and desserts. ## What the Superfood Substitution trend means for industry ### For Meal Replacement Industry Brands are using organic superfoods to create nutrient-dense snack bars, savory nutrition bars, and superfood meal replacements to provide quick and healthy meal solutions. ### For Health Food Industry The trend towards superfood and organic ingredients in meal replacement options is a disruptive innovation opportunity for the health food industry to create new, healthy products for on-the-go consumers. ### For Convenience Food Industry Meal replacement options that blend organic superfoods with convenience are disrupting the market and opening up new opportunities for innovative food solutions that keep up with modern consumers. ## Workshop question How can your product become more convenient to consumer or use, without sacrificing quality? ## Trend signals for Superfood Substitution Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%. - Popularity: 56% - Activity: 52% - Freshness: 8% ## Examples of the Superfood Substitution trend 6 featured examples from Jun 18, 2015 to Apr 5, 2016. - [Nutritional Superfood Shakes](https://www.trendhunter.com/trends/superfood-drink): These Superfood Drinks from Urban Remedy Double as Meal Replacements (Category: Lifestyle) Implication: The health food industry has the opportunity to capitalize on the trend of superfood meal replacements by offering nutrient-rich, convenient food options for consumers. - [Superfood-Infused Vegan Shakes](https://www.trendhunter.com/trends/drinkable-meal-replacement): 'Komplete' is a Healthy and Tasty Drinkable Meal Replacement (Category: Lifestyle) Implication: More companies can explore the creation of vegan-friendly, superfood-infused meal alternatives with natural ingredients, potentially tapping into the ever-growing health-conscious… - [Meal-Replacing Superfood Shakes](https://www.trendhunter.com/trends/superfood-shakes): Chia Star's Beverages Leverage the Benefits of Fully Soaked Chia (Category: Lifestyle) Implication: Potential disruption in the food and beverage industry by introducing chia seed-based meal-replacing superfood shakes. - [Meal Replacement Brownies](https://www.trendhunter.com/trends/hollywood-diet): Eating Four of These Hollywood Diet Treats Substitutes Breakfast & Lunch (Category: Lifestyle) Implication: The health and wellness industry could use meal replacement brownies to promote high-fiber and high-protein options for weight loss. - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/meal-bar): ProBar's MEAL Bars Supplement Breakfasts, Snacks and Desserts (Category: Lifestyle) Implication: The healthy snack industry can tap into the demand for nutrient-dense bars that can replace meals. - [Exotic Meal Bars](https://www.trendhunter.com/trends/meal-replacement-bar): These Meal Replacement Bars Boast Savory Flavors of the World (Category: Lifestyle) Implication: Innovative meal bar options can disrupt the traditional snack and meal replacement market. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)