# Superfood Snacking Health foods evolve to replicate indulgent snacks. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 2, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-snacking ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Superfood Snacking trend? **Superfood Snacking:** While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 30, 2015 to Jan 27, 2016 - Published: Jul 2, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Superfood Snacking trend ### Superfood Snacking Consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. ### Health-Conscious Convenience Health foods are evolving to provide accessible, nutritious sources of indulgence and energy in ready-to-eat packaging formats. ### Clean Ingredients Products are using all-natural and organic ingredients, as well as low-glycemic and non-GMO options to create clean and healthy alternatives to traditional snacks. ## What the Superfood Snacking trend means for industry ### For Food and Beverage Businesses in this industry can create healthy snacks that utilize superfoods and natural ingredients for a guilt-free indulgence, particularly in the ready-to-eat packaging format. ### For Health and Wellness Professionals in this industry can promote and develop products that promote a healthy and active lifestyle lifestyle with all-natural and organic ingredients. ### For Sustainable Business Organizations in this industry can apply social responsibility and sustainability practices with their buy-one-feed-one models that aid hunger-stricken individuals, particularly in developing countries. ## Trend signals for Superfood Snacking Trend score 3.7 out of 10, from popularity 59%, activity 42%, freshness 8%. - Popularity: 59% - Activity: 42% - Freshness: 8% ## Examples of the Superfood Snacking trend 6 featured examples from Apr 30, 2015 to Jan 27, 2016. - [Superfood Ice Creams](https://www.trendhunter.com/trends/healthy-ice-cream): This Healthy Ice Cream Contains Fewer Calories Than An Apple (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of healthy ice creams by developing innovative products that cater to health-conscious consumers. - [Superfood Smoothie Packages](https://www.trendhunter.com/trends/superfood-smoothie): Thi Package Includes All the Ingredients For a Superfood Smoothie (Category: Lifestyle) Implication: The health and wellness industry, including organic food and supplement companies, can benefit from the demand for products that promote a healthy lifestyle. - [Nourishing Nut Butter](https://www.trendhunter.com/trends/superfood-snack): YumButter's Superfood Snacks Come in Squeezable Pouches (Category: Social Good) Implication: Disruptive innovation opportunity: Explore innovative packaging and healthy ingredient combinations in the nut butter industry to cater to health-conscious consumers. - [Broccoli Citrus Snacks](https://www.trendhunter.com/trends/broccoli-bites): These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks. - [Guacamole Quinoa Recipes](https://www.trendhunter.com/trends/national-guacamole-day): This Mango Dish is Perfect for Celebrating National Guacamole Day (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market products that meet the demand for health-conscious and innovative recipes featuring ingredients like quinoa. - [Sweet Superfood Popcorn](https://www.trendhunter.com/trends/healthy-snacking): Sakara Life's Sweetened Popcorn Encourages Healthy Snacking (Category: Lifestyle) Implication: The Sweet Superfood Popcorn from Sakara Life is an opportunity for the healthy snack food industry to create snack alternatives with clean ingredients. ## Recent trend clusters - 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