# Superfood Refreshment Retailers are offering superfood-infused alcohols for the home. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-refreshment ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Superfood Refreshment trend? **Superfood Refreshment:** As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 18, 2015 to Oct 4, 2017 - Published: Oct 6, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Superfood Refreshment trend ### Superfood-Infused Beverages The use of superfoods in cocktail and alcohol beverage ingredients is becoming increasingly popular to cater to consumer desire for a customization and personalization of their health and wellness-related choices. ### Health and Wellness Focus An increasing consumer focus on health and wellness has led to the creation of beverages that offer health benefits and nourishing ingredients. ### Sustainability and Ethical Sourcing Consumers are increasingly interested in environmentally and social responsible businesses, leading to a growing interest in brands that prioritize ethical sourcing and sustainability. ## What the Superfood Refreshment trend means for industry ### For Food and Beverage Incorporating superfoods and healthier ingredients into alcoholic beverages is a disruptive innovation opportunity for food and beverage companies, in catering to health-focused consumers looking to indulge in a more nutritious way. ### For Beauty Superfood-infused alcohol fits in with a wider trend of incorporating healthy ingredients into beauty and personal care products, creating an opportunity for beauty companies to expand into the beverage industry. ### For Sustainable and Ethical Business Consumers' growing interest in sustainability and ethical sourcing creates an opportunity for businesses looking to demonstrate their commitment to these values in their production processes and ingredients. ## Workshop question How can your brand empower its consumers to personalize the products/services it offers on their own terms? ## Trend signals for Superfood Refreshment Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%. - Popularity: 51% - Activity: 46% - Freshness: 8% ## Examples of the Superfood Refreshment trend 7 featured examples from Dec 18, 2015 to Oct 4, 2017. - [Alcoholic Juice Bars](https://www.trendhunter.com/trends/juice-and-smoothie-bar): This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alcoholic juice bars by offering health-focused ingredients and menu options to attract health-conscious consumers. - [Beautifying Water Cocktails](https://www.trendhunter.com/trends/beauty-cocktail): This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer (Category: Lifestyle) Implication: Opportunity for beverage companies to create innovative and healthy alternatives to traditional alcoholic drinks. - [Fair Trade Superfood Vodkas](https://www.trendhunter.com/trends/alcohol-brand): The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade (Category: Lifestyle) Implication: Opportunity for the beverage industry to expand their offerings to include more Fair Trade and healthy options. - [Superfood Cocktail Menus](https://www.trendhunter.com/trends/exile-bistro): Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails (Category: Lifestyle) Implication: The trend towards superfood-infused cocktails and health-conscious ingredients creates opportunities for restaurants and bars to attract a health-conscious clientele. - [Antioxidant Matcha Wines](https://www.trendhunter.com/trends/green-tea-wine): Tea Company Itokyuemon Makes Green Tea Wine (Category: Lifestyle) Implication: The tea industry can explore incorporating matcha into various products, including wines, in order to cater to the growing consumer demand for healthy and unique beverage options. - [Turmeric-Infused Libations](https://www.trendhunter.com/trends/turmeric-liqueur): Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes (Category: Lifestyle) Implication: The beverage industry can explore incorporating superfood ingredients into their alcoholic beverages, offering consumers health benefits and new taste experiences. - [Artisanal Superfood Spirits](https://www.trendhunter.com/trends/superfood-spirits): FAIR. Offers Nutritious Alcoholic Drinks With Acai, Goji and Kumquat (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce ethical sourcing practices and fair trade products into the liquor industry, catering to the growing demand for sustainable and social… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)