# Superfood Latte The traditional espresso drink is reinvented with superfood infusions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 12, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-latte ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Superfood Latte trend? **Superfood Latte:** As both coffee culture and the world of supplements continues to expand rapidly thanks to a competitive environment of innovation, consumers are embracing superfood-infused lattes as a way of offsetting the negative effects of caffeine. This progression demonstrates the all-encompassing nature of the health and wellness movement, and more specifically, the pursuit of balance in terms of food and beverage consumption. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 10 to Jul 7, 2017 - Published: Jul 12, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Superfood Latte trend ### Superfood-Infused Lattes As food and beverage consumption trends continue to evolve, superfood-infused lattes are becoming increasingly popular for their health and wellness benefits. ### Experimenting with Unique Flavors Cafes are experimenting with unique flavors and ingredients, such as turmeric, algae, and charcoal, to create innovative and healthful beverages. ### Vibrant, Photogenic Beverages Brightly colored, visually-appealing beverages, such as blue matcha lattes and rainbow unicorn lattes, are gaining popularity with social media-savvy consumers who value unique aesthetics. ## What the Superfood Latte trend means for industry ### For Food and Beverage Innovative cafes and restaurants are blending healthfulness with unique flavor profiles to create visually-striking, photogenic beverages that attract social media-savvy consumers and trend-seekers. ### For Wellness and Supplements As consumers look to offset negative health impacts associated with caffeine and sugar, wellness and supplement industries are increasingly turning to superfood ingredients to create healthful, energizing beverages. ### For Marketing and Advertising The photogenic, Instagram-worthy qualities of trend-setting lattes and other beverages offer marketing and advertising opportunities for businesses seeking to capitalize on social media influencers and trend-seekers. ## Workshop question What new health-driven ingredients can you incorporate into familiar products to satisfy customers concerned with balance? ## Trend signals for Superfood Latte Trend score 4.3 out of 10, from popularity 69%, activity 54%, freshness 8%. - Popularity: 69% - Activity: 54% - Freshness: 8% ## Examples of the Superfood Latte trend 5 featured examples from Jan 10 to Jul 7, 2017. - [Detoxifying Charcoal Lattes](https://www.trendhunter.com/trends/black-latte): RAWBERRY's Unique Black Latte Cleanses the Liver (Category: Lifestyle) Implication: The beverage industry can leverage the trend of activated charcoal beverages to innovate and offer consumers unique and visually appealing detoxifying drinks. - [Blue Matcha Lattes](https://www.trendhunter.com/trends/blue-latte): This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest (Category: Lifestyle) Implication: Incorporating visually stunning and Instagram-worthy food and beverages to attract and engage customers. - [Nourishing Algae Lattes](https://www.trendhunter.com/trends/unicorn-latte): The End Brooklyn's 'Unicorn Latte' is Free from Coffee and Dairy (Category: Lifestyle) Implication: Superfood lattes and functional beverages present an opportunity for innovation in the food and beverage industry to cater to health-conscious consumers. - [Turmeric-Based Lattes](https://www.trendhunter.com/trends/nutbar): The Snack Cafe nutbar Offers a Unique Spiced Coffee Drink (Category: Lifestyle) Implication: With the medicinal benefits of turmeric becoming increasingly known, health and wellness companies have the opportunity to capitalize on creating products that incorporate this sp… - [LGBTQ-Supporting Lattes](https://www.trendhunter.com/trends/love-latte): Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas (Category: Lifestyle) Implication: Beverage companies can develop rainbow-colored products for a good cause and promote them through social media platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)