# Superfood Hair Marketable "superfood" ingredients are infused with hair care. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 24, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-hair ## Key Figures - Trend score: 4.2/10 - Evidence articles: 8 ## What is the Superfood Hair trend? **Superfood Hair:** Whether ingested or applied topically, products designed to enhance the health and appearance of hair are being infused with superfood ingredients. More than enhancing the quality of such products, the infusion of superfoods gives brands a point of distinction through which they can market their products to health and image-conscious consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 20, 2015 to Mar 17, 2018 - Published: Mar 24, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Superfood Hair trend ### Superfood-Infused Hair Care Combining superfoods and hair care provides consumers with distinct and natural products that cater to health and image-conscious individuals. ### Inclusive Advertising Using diverse faces for hair care campaigns displays a brand's values, and may attract a wider consumer base. ### Empowering Superfood Snacks Creating snacks with superfood ingredients provides a multifaceted health benefit, while promoting noble causes. ## What the Superfood Hair trend means for industry ### For Personal Care and Beauty Superfood-Infused hair care and inclusive advertisements attract health and beauty-conscious customers. ### For Nutrition and Wellness Empowering superfood snacks tie in dietary restrictions and well-being in one multifaceted option. ### For Retail Offering an array of nutritious and inclusive hair care options allows major retailers to appeal to a wider range of customers. ## Workshop question How can your brand leverage a trendy buzzword in order to sell its products/services? ## Trend signals for Superfood Hair Trend score 4.2 out of 10, from popularity 66%, activity 52%, freshness 8%. - Popularity: 66% - Activity: 52% - Freshness: 8% ## Examples of the Superfood Hair trend 8 featured examples from Nov 20, 2015 to Mar 17, 2018. - [Empowering Superfood Bars](https://www.trendhunter.com/trends/empowering-superfood): Health Warrior & Bobbi Brown Created a Superfood Snack for Girls Inc. (Category: Lifestyle) Implication: Health and wellness industry can capitalize on the growing demand for nutritious and empowering snacks, especially among specific demographics like girls and women. - [Overnight Creamy Hair Masks](https://www.trendhunter.com/trends/hair-sleeping-mask): Sephora's Hair Sleeping Mask Can Be Used For All Hair Types (Category: Fashion) Implication: This industry can offer more overnight hair masks, conditioners, and other products for convenient at-home haircare. - [Superfood-Focused Hair Care Expansions](https://www.trendhunter.com/trends/hair-food): Hair Food's Products Can Now Be Found in Canadian Stores (Category: Fashion) Implication: Companies in the hair care industry can invest in research and development of superfood-focused hair care and customized hair care products to stay ahead of competitors. - [Frizz Control Hair Collections](https://www.trendhunter.com/trends/frizz-control): Lubricity Labs' Q-Shampoo and Q-Conditioner Feature Quinoa Proteins (Category: Tech) Implication: Integrating scientific advances and alternative ingredients can offer disruptive innovation opportunities for hair care brands. - [Superfood Hair Masks](https://www.trendhunter.com/trends/hair-mask): The Rahua Mask Treatement Contains Omega 9 and Quinoa to Penetrate the Hair (Category: Fashion) Implication: The hair care industry can explore the use of superfoods and natural ingredients in developing new hair masks and treatments that provide health-boosting properties and improve ha… - [Quinoa-Based Protein Powders](https://www.trendhunter.com/trends/quinoabased-protein-powder): OMG! Has Introduced the First Quinoa-Based Protein Powder (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the demand for plant-based protein powders and functional beauty supplements - [Inclusive Haircare Ads](https://www.trendhunter.com/trends/loreal-paris-elvive): L’Oreal Paris Elvive is Represented by a Diverse Group of Men and Women (Category: Fashion) Implication: The beauty industry has the opportunity to embrace inclusivity and diversity to appeal to a broader audience. - [Beautifying Mushroom Powders](https://www.trendhunter.com/trends/om-organics-mushrooms): Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts (Category: Lifestyle) Implication: The health and wellness industry can explore disruptive innovation by incorporating mushroom-based drink powders and detoxifying supplements into their product offerings. ## Recent trend clusters - [Dessert Pour](https://www.trendhunter.com/protrends/liquid-treats1) (Lifestyle) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)