# Superfood Efficiency Consumers turn to conveniently formed health foods for easy consumption. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-efficiency ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Superfood Efficiency trend? **Superfood Efficiency:** Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 12, 2015 to Feb 9, 2016 - Published: Jan 21, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Superfood Efficiency trend ### On-the-go Superfood Consumption Consumers are looking for superfood-based products designed to be consumed on-the-go, fulfilling their nutritional needs in a seamless way. ### Convenient and Healthy Meals Consumers are seeking quick and easy meals that are packed with superfoods for energy and proper nutrition. ### Alternative Snack Options Consumers are looking for healthier and more nutritious snack options, such as snacks made with quinoa and other superfoods. ## What the Superfood Efficiency trend means for industry ### For Food and Beverage The food and beverage industry can capitalize on developing new superfood-based products that are convenient and healthy for on-the-go consumption. ### For Wellness The wellness industry can create new lines of healthy and nutritious foods that are easy to consume and packed with superfoods. ### For Fitness The fitness industry can incorporate the use of superfoods, such as quinoa, in pre or post-workout snacks, offering a nutritious and energizing boost. ## Trend signals for Superfood Efficiency Trend score 3.9 out of 10, from popularity 50%, activity 60%, freshness 8%. - Popularity: 50% - Activity: 60% - Freshness: 8% ## Examples of the Superfood Efficiency trend 5 featured examples from Jan 12, 2015 to Feb 9, 2016. - [Convenient Superfood Meals](https://www.trendhunter.com/trends/detox-kitchen): The Detox Kitchen Grab n' Go Dishes Blend Flavor and Nutrition (Category: Lifestyle) Implication: Meal delivery companies can offer healthy, convenient, and customizable meal plans that cater to individual preferences and dietary requirements. - [Health-Conscious Superfood Snacks](https://www.trendhunter.com/trends/ancient-grains): The Skinny Ancient Grains Sticks are Made with Protein Quinoa (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative snack products that align with consumers' increasing desire for healthier, gluten-free, and protein-packed options. - [Dessert Superfood Snacks](https://www.trendhunter.com/trends/protein-bars): Sneaky Protein Bars Turn Indulgent Flavors into Healthy Snacks (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new ways to create healthier food and beverage products to meet the increasing demand for nutritious options. - [Portable Quinoa Cups](https://www.trendhunter.com/trends/quinoa-cups): Enjoy a Superfood Meal on Go with The Food Doctor’s New Quinoa Hot Pots (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the development of healthier and more sustainable instant meal options. - [Superfood Cake Cookies](https://www.trendhunter.com/trends/cake-cookie): These Carrot Cake Breakfast Cookies are Made with a Quinoa Base (Category: Lifestyle) Implication: Potential for offering pre-made, healthy breakfast cookies as part of a convenient meal delivery service. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Simplified Golf Launch Monitors](https://www.trendhunter.com/trends/simplified-golf-launch-monitors) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)