# Superfood Cleansing Cleansing skincare products offer added value with superfood ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 21, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superfood-cleansing ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Superfood Cleansing trend? **Superfood Cleansing:** Brands in the skincare space are no stranger to "superfood" ingredients, and they're now increasingly incorporating them into their cleansers in order to boost their marketability in an overrun market. ## The consumer insight behind the Superfood Cleansing trend Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: May 16, 2019 to Mar 16, 2021 - Published: Jan 21, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Superfood Cleansing trend ### Superfood Skincare Skincare brands are incorporating superfood ingredients into their products to offer added value and marketability. ### Cica Skincare Cica skincare is becoming especially popular for its ability to repair and protect the skin barrier, while still addressing other concerns like irritations and sensitivity. ### Probiotic-Infused Skincare Skincare lines featuring probiotics and other highly coveted ingredients are growing in popularity due to their quality and accessibility. ## What the Superfood Cleansing trend means for industry ### For Beauty and Personal Care Skincare is an industry constantly evolving and adopting new trends to keep up with consumer demands. ### For Wellness and Health Foods Skincare trends influenced by the superfood industry aim to provide consumers with natural and nourishing ingredients. ### For Probiotics and Supplements The rising interest in probiotics and their benefits to the gut microbiome are now being incorporated into skincare products. ## Workshop question At a time when consumers tend to research products/services before deciding to purchase, how could your company use branding to make this process easier for its customers? ## Trend signals for Superfood Cleansing Trend score 3.8 out of 10, from popularity 59%, activity 46%, freshness 10%. - Popularity: 59% - Activity: 46% - Freshness: 10% ## Examples of the Superfood Cleansing trend 6 featured examples from May 16, 2019 to Mar 16, 2021. - [Superfood Skincare Scrubs](https://www.trendhunter.com/trends/sugar-face-scrub): The Tree Hut Sugar Face Scrub Line Includes Four Options (Category: Marketing) Implication: The skincare industry can benefit from using superfood ingredients to maximize the benefits of their products. - [10-Ingredient Cleansing Balms](https://www.trendhunter.com/trends/junoskin): JUNO & Co. Debuts Probiotic-Infused Skincare Line, JUNOSKIN (Category: Fashion) Implication: The beauty and skincare industry can explore incorporating superfoods and probiotics into their product offerings. - [Pride-Honoring Cleansers](https://www.trendhunter.com/trends/pride-superfood-antioxidant-cleanser): Youth To The People Launched a Pride Superfood Antioxidant Cleanser (Category: Social Good) Implication: The beauty industry can create and market Pride-themed products, as well as develop more cruelty-free and vegan options. - [Minimal Superfood-Infused Skincare Lines](https://www.trendhunter.com/trends/shiseidos-waso-line): Shiseido's WASO Line Includes Carrots and Tofu (Category: Fashion) Implication: The skincare industry is now incorporating superfoods into their product lines, expanding their market reach. - [Microbiome-Balancing Cica Skincare](https://www.trendhunter.com/trends/cica-skincare): Elemis' Cica Calm Hydration Juice Calms, Nourishes & Protects (Category: Fashion) Implication: The skincare industry can capitalize on the Cica and microbiome-balancing trends by developing new Cica-based skincare lines that focus on restoring and maintaining the skin's nat… - [Ayurvedic Cream Cleansers](https://www.trendhunter.com/trends/cream-cleanser): The Luminous Ceremony Cream Cleanser Features the Herb Manjistha (Category: Fashion) Implication: Opportunity to incorporate Ayurvedic ingredients like manjistha and rose into natural skincare products for cleansing, detoxifying, and anti-aging benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)