# Supercharged Playlist Brands use tech, design, and art to create curated multi-media playlists. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 10, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/supercharged-playlist ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Supercharged Playlist trend? **Supercharged Playlist:** Music platforms are looking to diversify the listening experience with new tech and design-forward features. This move is intended to keep consumers engaged with a multi-sensory experience that is captivating in regards to graphics, content, or mixed-reality properties. ## The consumer insight behind the Supercharged Playlist trend The age of multi-media is grounds for consumer expectations directed at multi-sensory experiences that diversify and enrich everyday life. Engaging only one sense at a time has become a norm of the past as individuals look for products that offer entertainment and relaxation through experiences that embrace immersion. While the personalized experience places emphasis on the consumer desire for curated content, the dynamic features ensure increased engagement rates. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 26, 2019 to Apr 18, 2020 - Published: Jan 10, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Supercharged Playlist trend ### Multi-Sensory Music Experience The rise of multi-media features on music platforms creates a need for curated content and dynamic features that have immersive and captivating graphics. ### Content Personalization Tidal’s My Video Mix feature enables users to find music in video formats based on their own listening habits and could make it a popular option amongst music streamers. ### Virtual Music Experiences The rise of virtual events on platforms such as Oculus Venues shows the opportunity for a new way to experience music for users. ## What the Supercharged Playlist trend means for industry ### For Music Streaming Platforms Companies such as Spotify and Pandora are using new immersive features and personalized content to differentiate themselves from other competitors and increase engagement rates. ### For Augmented Reality(AR) and Virtual Reality(VR) Platforms like Oculus Venues are providing music lovers with virtual experiences they can’t get anywhere else, giving AR/VR companies an opportunity to provide entertainment in a new and dynamic way. ### For Social Audio BG Audio's Augmented Audio system provides social listeners with a shared audio experience, creating new opportunities for group listening and engagement. ## Workshop question How might your brand provide multi-sensory immersion for consumers? ## Trend signals for Supercharged Playlist Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 9%. - Popularity: 56% - Activity: 44% - Freshness: 9% ## Examples of the Supercharged Playlist trend 6 featured examples from Feb 26, 2019 to Apr 18, 2020. - [Virtual Music Festivals](https://www.trendhunter.com/trends/music-lives): Music Lives is a Three-Day Virtual Event on Oculus Venues (Category: Pop Culture) Implication: The music industry will need to adapt to virtual events and streaming concerts, creating opportunities for new revenue streams for artists, as well as for event planners and produ… - [Music-Streaming AR Apps](https://www.trendhunter.com/trends/spotifys-magic-leap-app): Spotify's Magic Leap App Lets Users Virtually Pin Music on Walls (Category: Tech) Implication: AR-enabled music streaming apps have the potential to disrupt the home entertainment industry by offering users a new, more immersive way to experience their favorite songs. - [Multi-Media Music Streaming](https://www.trendhunter.com/trends/canvas-feature): Spotify's New Canvas Feature Displays Visuals to Accompany Music (Category: Tech) Implication: The integration of visual elements in music streaming platforms presents opportunities for streaming services to differentiate themselves and enhance user experience. - [Storytelling Music Platforms](https://www.trendhunter.com/trends/pandora-stories): 'Pandora Stories' Combines Music Playlists and Elements of Podcasting (Category: Pop Culture) Implication: By integrating voice tracks and podcasting elements, music streaming platforms can attract more users and create a competitive advantage in the industry. - [Shareable Audio Feeds](https://www.trendhunter.com/trends/augmented-audio): BG Audio's Augmented Audio System Allows Users to Send Feeds to Friends (Category: Tech) Implication: The Augmented Audio system provides a unique social aspect to music streaming, disrupting the industry and paving the way for new features and services. - [Video-Based Music Playlists](https://www.trendhunter.com/trends/my-video-mix1): Tidal's My Video Mix Creates Playlists From Previous Listening Habits (Category: Tech) Implication: Streaming platforms can disrupt the music industry by offering personalized video playlists and algorithmic curation, attracting more users and increasing subscription rates. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)