# Influencer Activation Digital personalities are crossing over to celebrity status. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 14, 2013, updated Oct 10, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superblogger-worship ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Influencer Activation trend? **Influencer Activation:** Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 31, 2012 to Jan 29, 2013 - Published: Mar 14, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Influencer Activation trend ### Influencer Marketing Businesses can leverage the increasing influence of digital content creators to achieve wider brand recognition. ### Internet Celebrity In today's information age, anyone can reach celebrity status, opening up business opportunities for smart companies to treat them as such with endorsement and sponsorship deals. ### Celebrity Endorsement The idea of using up-and-coming celebrities to embody brand identity can be an opportunity to reach new audiences. ## What the Influencer Activation trend means for industry ### For Beauty Beauty and cosmetic professionals can leverage influencer marketing to reach wider audiences. ### For Fashion Fashion brands can use celebrities to embody brand identity and provide inspiration for new and existing collections. ### For Politics Politicians can use memes and celebrity endorsement to generate buzz and promote their campaigns. ## Trend signals for Influencer Activation Trend score 3.6 out of 10, from popularity 55%, activity 47%, freshness 8%. - Popularity: 55% - Activity: 47% - Freshness: 8% ## Examples of the Influencer Activation trend 6 featured examples from Jul 31, 2012 to Jan 29, 2013. - [Live Addict Memoirs](https://www.trendhunter.com/trends/amphetamine-logic-column-by-cat-marnell): The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight (Category: Naughty) Implication: Opportunity for disruptive innovation in the publishing industry to support and promote memoirs that offer unfiltered and raw insights into personal experiences. - [Belting Feminism PSAs](https://www.trendhunter.com/trends/you-dont-own-me-psa): The You Don't Own Me PSA Champions Democrats With Celeb Endorsement (Category: Pop Culture) Implication: Opportunity for advertising and marketing agencies to create impactful feminist PSAs and campaigns. - [Hipster Blogger Muses](https://www.trendhunter.com/trends/nasty-gal-make-a-scene-look-book): The Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki Takesh (Category: Fashion) Implication: Disruptive innovation opportunity: Integrating online and offline shopping experiences to provide a seamless and engaging customer journey. - [Meme-Mocking Interviews](https://www.trendhunter.com/trends/overly-attached-girlfriend-meme): 'Overly Attached Girlfriend' Meme Laina Walker Interviews at the AMAs (Category: Pop Culture) Implication: Incorporating internet personalities into event hosting can bring a fresh perspective into the event management industry. - [Cosmetic Blogger Guides](https://www.trendhunter.com/trends/ultimate-lipstick-chart): The Cupcakes and Cashmere Ultimate Lipstick Chart is Informative (Category: Fashion) Implication: The cosmetics industry can benefit from utilizing beauty bloggers and influencers in their marketing strategies to increase reach and sales. - [Fashion Week Boot Camp](https://www.trendhunter.com/trends/fashion-week-boot-camp): The Man Repeller Prepares Hopeful Fashion Week Attendees (Category: Pop Culture) Implication: Opportunity for disruptive innovation: Integrate augmented reality into fashion week experiences, allowing attendees to virtually try on clothes and accessories from the runway sh… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)