# Native Berry The sea buckthorn berry is introduced to North American food markets and cuisine. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 24, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/superberry ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Native Berry trend? **Native Berry:** Native to the climate of northwestern Europe, as well as parts of central Asia, China, and the Himalayas, the nutrient-dense sea buckthorn berry is being gradually introduced to North American grocery stores and restaurant cuisines. As sea buckthorn contains all four omega fatty acids, vitamins and antioxidant properties, the berry is a great addition to a culture that is embracing wellness. ## The consumer insight behind the Native Berry trend As they try to expand their culinary experience beyond their region and country, North American consumers take interest in ingredients that are native to other parts of the world. Curiosity and a desire for cultural authenticity are drivers that consumers tap to explore these areas of niche ingredients that pose historical relevance in other parts of the world. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 3 to Oct 23, 2019 - Published: Oct 24, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Native Berry trend ### Global Exploration of Niche Ingredients As consumers try to expand their culinary experience beyond their region and country, they take interest in ingredients that are native to other parts of the world. ### Sea Buckthorn Berry's Nutritional Benefits Sea buckthorn berries are gaining traction in North America as people recognize their nutrient makeup and unique taste profile. ### Innovative Applications of Sea Buckthorn Berries Companies are using sea buckthorn berries in ingredient-centric product ranges, beauty-boosting organic purees, frozen fruits, and cocktails. ## What the Native Berry trend means for industry ### For Food and Beverage Industry The food and beverage industry can explore native or rare ingredients like sea buckthorn berries to improve the nutritional value and taste profile of their products. ### For Health and Wellness Industry The health and wellness industry can utilize the antioxidant and nutrient-dense properties of the sea buckthorn berry in dietary supplements, skincare products, and health drinks. ### For Agriculture Industry The agriculture industry can grow, harvest, and package sea buckthorn berries, as well as other lesser-known fruits, to cater to the increasing demand for unique and healthy ingredients. ## Workshop question With respect to the geographical location of your brand's core market, how can a non-native ingredient be introduced to your product? ## Trend signals for Native Berry Trend score 3.1 out of 10, from popularity 44%, activity 41%, freshness 9%. - Popularity: 44% - Activity: 41% - Freshness: 9% ## Examples of the Native Berry trend 5 featured examples from Jul 3 to Oct 23, 2019. - [Frozen Sea Buckthorn Berries](https://www.trendhunter.com/trends/sea-buckthorn-berries): Boreal Winery Harvests and Packages Its Farm-Grown Berries (Category: Lifestyle) Implication: Farmers can seize the opportunity to grow and market unique berries, such as Sea buckthorn, to meet the growing demand for specialty fruit products. - [Potato-Based Prepackaged Drinks](https://www.trendhunter.com/trends/veg-of-lund): The Veg of Lund My Foodie Drinks are Being Launched in the UK (Category: Lifestyle) Implication: Leverage potato-based prepackaged drinks to tap into the rising demand for vegan and flexitarian options. - [Beauty-Boosting Organic Purees](https://www.trendhunter.com/trends/organic-puree): Sibu's Omega 7 Puree Relies on the Sea Buckthorn Berry's Powers (Category: Business) Implication: Disruptive innovation opportunity: Develop unique and health-focused beverage products by incorporating organic purees and innovative ingredients. - [Ingredient-Centric Product Ranges](https://www.trendhunter.com/trends/sea-buckthorn-berry): Omega Fruit's Offerings Rely on the Sea Buckthorn Berry (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative sea buckthorn-based products, such as snacks, smoothies, and functional beverages. - [Sea Buckthorn Berry Cocktails](https://www.trendhunter.com/trends/berry-cocktail1): Chef Anthony Strong from Prairie Boasts a Health-Focused Gin Drink (Category: Art & Design) Implication: The food and beverage industry can explore the potential of incorporating sea buckthorn berries in various dishes and drinks to cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)