# Super Wood Designers are attracting attention using wood in heavy duty applications. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/super-wood-high-tech-supercars-made-full-or-partially-of-wood ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Super Wood trend? **Super Wood:** While a few decades ago, people were predicting space-ship-like vehicles in the new millennium, some designers are blasting back to the past for their design inspiration. The use of wood brings back nostalgia for wood-paneled station wagons, but the sleekness of these supercar bodies keeps them modern. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 7, 2007 to Jun 7, 2008 - Published: Sep 21, 2008 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Super Wood trend ### Sustainable Materials The use of eco-friendly materials like wood in heavy-duty applications is gaining momentum, providing businesses with sustainable material alternatives. ### Nostalgia Design Designers adopt retro design elements to bring back fond memories and leverage consumer nostalgia for classic and vintage vibes. ### Material Innovation Advancements in material technology, such as waterproof wood and new construction techniques, are revolutionizing the capabilities and applications of wood. ## What the Super Wood trend means for industry ### For Automotive Wood as a sustainable material alternative is gaining interest in the automotive industry, providing innovation opportunities for car manufacturers to explore eco-friendly and unique design options. ### For Home Decor The trend towards sustainable home decor and furniture is leading to the use of wood in interesting ways, providing disruptive innovation opportunities for sustainable and stylish home decor companies. ### For Construction The use of wood in heavy-duty construction applications, particularly in sustainable and eco-friendly building, represents innovative opportunities for construction firms focused on sustainability and eco-friendliness. ## Trend signals for Super Wood Trend score 3.8 out of 10, from popularity 52%, activity 55%, freshness 8%. - Popularity: 52% - Activity: 55% - Freshness: 8% ## Examples of the Super Wood trend 6 featured examples from Feb 7, 2007 to Jun 7, 2008. - [World's First Wooden Supercar](https://www.trendhunter.com/trends/wooden-splinter-supercar): The Splinter (Category: Autos) Implication: The automotive industry can make use of wooden materials to create hybrid or electric cars, possibly contributing to reducing air pollution. - [Reclaimed Wood Vehicles](https://www.trendhunter.com/trends/salvaged-wood-vehicles-diederick-kraaijeveldiss-wood-cars): Diederick Kraaijeveld's Wood Cars (Category: Autos) Implication: Artists and designers can explore the potential of using salvaged wood in their creations, offering eco-friendly and visually stunning pieces. - [Wooden Cars II](https://www.trendhunter.com/trends/wooden-opel-car): Opel Car Actually Drives (Category: Autos) Implication: Automakers can explore using wood or natural materials to differentiate their products in the market and appeal to eco-conscious consumers. - [Handmade Wooden Car](https://www.trendhunter.com/trends/tryane-ii-handmade-wooden-car): Tryane II (Category: Autos) Implication: Disruptive innovation opportunities in customized and sustainable vehicle production. - [Ferrari F50 Boat](https://www.trendhunter.com/trends/cars-livio-de-marchi-the-only-man-who-can-drive-a-ferrari-in-venice): The Only Ferrari You Can Drive in Venice (Category: Autos) Implication: The art and design industry can explore the creation of intricate woodworking sculptures as a way to provide unique and visually captivating pieces for collectors and enthusiasts. - [Dual Body Wooden Cars](https://www.trendhunter.com/trends/wooden-cars-with-2-body-styles-convertible-and-coupe-into-one): 2 in 1 Convertible Coupe (Category: Autos) Implication: The automotive industry can explore the use of different materials and customizable designs to create new and sustainable mobility solutions. ## Recent trend clusters - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Reconfigurable Adventure Vans](https://www.trendhunter.com/trends/modular-adventure-vans) - [Two-Seat Electric City Cars](https://www.trendhunter.com/trends/two-seat-electric-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) All articles: [Autos](https://www.trendhunter.com/autos)