# Super Butter Nutritious butters now often come infused with superfoods, and highlight that fact. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 15, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/super-butter ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Super Butter trend? **Super Butter:** The popularity of diverse nutritious butters has resulted in the enhancement of such products with the inclusion of, and highlighting of, their "superfood" contents. The marketing of these butters as superfoods creates automatically positive associations from a consumer perspective, without brands having to vigorously reiterate their products' nutritious qualities. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 27, 2016 to Mar 1, 2018 - Published: Mar 15, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Super Butter trend ### Superfood Infused Butters Nutritious butters are being infused with superfoods to create new and unique flavor profiles with added health benefits. ### Peanut-Free Nut Butter Alternatives Alternative nut butter brands are focusing on creating peanut-free butters to cater to individuals with peanut allergies. ### Adaptogenic Superfood Butters Superfood butters enriched with adaptogenic ingredients are gaining popularity among health-conscious consumers. ## What the Super Butter trend means for industry ### For Nutritious Foods The trends in superfood-infused butters provide an opportunity for nutritious food companies to create unique and healthy products to cater to health-conscious consumers. ### For Allergen-Free Foods Businesses focused on creating allergen-free products, such as peanut-free nut butters, have the opportunity to cater to consumers with food allergies. ### For Supplement Industry The increased popularity of adaptogenic superfood butters presents a disruptive innovation opportunity for the supplement industry to expand into edible product offerings for stress relief and immunity-boosting benefits. ## Workshop question How can your brand leverage key terms to foster positive relationships with customers? ## Trend signals for Super Butter Trend score 2.4 out of 10, from popularity 34%, activity 29%, freshness 8%. - Popularity: 34% - Activity: 29% - Freshness: 8% ## Examples of the Super Butter trend 6 featured examples from Jul 27, 2016 to Mar 1, 2018. - [Adaptogenic Superfood Butters](https://www.trendhunter.com/trends/butter-spreads): These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh (Category: Lifestyle) Implication: Exploring and incorporating adaptogenic ingredients in food and beverage products. - [Healthy Cashew Butter Brands](https://www.trendhunter.com/trends/minny-spoons): Minny Spoons Offers Nutrient-Dense Butters and Energy Bites (Category: Lifestyle) Implication: Opportunity for food companies to create healthier options for nut butters and expand their plant-based product lines. - [Pistachio Superfood Spreads](https://www.trendhunter.com/trends/pistachio-butter): Nutrawbar Offers Pistachio Butter as a 100% Raw and Organic Spread (Category: Lifestyle) Implication: Manufacturers in the food industry can capitalize on the trend of alternative and superfood spreads by developing innovative products that cater to health-conscious consumers. - [Watermelon Seed Butter](https://www.trendhunter.com/trends/seed-butter): This Sakara Product is an Alternative to Common Nut and Seed Spreads (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market. - [Micronutrient Nut Butters](https://www.trendhunter.com/trends/flax-seeds): The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds (Category: Lifestyle) Implication: The food and beverage industry can explore the opportunity to create innovative products that incorporate superfoods into nut butters to cater to health-conscious consumers. - [Peanut-Free Spread Packets](https://www.trendhunter.com/trends/protein-snack-to-go): NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go (Category: Lifestyle) Implication: Potential for innovation in the nut butter industry by offering a wider range of peanut-free options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)