# Super Beet Health food brands are framing beetroot as the next "superfood". By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 16, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/super-beet ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Super Beet trend? **Super Beet:** Brands are shifting how beetroots are perceived by implying or emphasizing their "superfood" qualities, and are incorporating the ingredient into a variety of formats that superfoods are typically offered in–from powders to endurance drinks. ## The consumer insight behind the Super Beet trend Consumers with all types of preferences are often swayed by marketing that is ultra health-oriented. The intentional branding of an ingredient as a "superfood," for example, results in consumers' increased interest in it, and willingness to experiment with the ingredient in many different formats. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 4, 2017 to Jan 11, 2019 - Published: Jan 16, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Super Beet trend ### The Power of Superfoods As health-oriented marketing becomes increasingly popular, brands are showcasing the superfood potential of ingredients like beetroot in a variety of formats. ### Nutritious Convenience Consumers are looking for quick and easy ways to enhance their diets, creating opportunities for brands to offer convenient options like beetroot powders and endurance drinks. ### Plant-Based Performance Boosters Athletes and sports enthusiasts are seeking natural and plant-based ways to improve their performance, leading to the creation of innovative products like beetroot supplements and endurance drinks. ## What the Super Beet trend means for industry ### For Health Food and Supplements Brands can capitalize on the trend of health-conscious consumers by offering innovative products like beetroot powders, supplements, and endurance drinks. ### For Beverage The incorporation of beetroot into beverages like tea lattes and endurance drinks presents an opportunity for brands to offer unique and nutritious drink options to consumers. ### For Athletic Performance The growing interest in natural and plant-based performance boosters like beetroot supplements and endurance drinks opens up opportunities for brands targeting athletes and sports enthusiasts. ## Workshop question How could your brand reframe an existing product/service to enhance consumer opinion of it? ## Trend signals for Super Beet Trend score 3.6 out of 10, from popularity 51%, activity 49%, freshness 8%. - Popularity: 51% - Activity: 49% - Freshness: 8% ## Examples of the Super Beet trend 5 featured examples from Feb 4, 2017 to Jan 11, 2019. - [Beet Nitrate Endurance Drinks](https://www.trendhunter.com/trends/power-booster): The Mode Endurance & Power Booster Helps You Push Past Limits (Category: Lifestyle) Implication: Chance for natural and WADA-compliant supplements to disrupt the traditional sports supplement industry. - [Superfood Beetroot Powders](https://www.trendhunter.com/trends/beetroot-powder): A Tablespoon of 'Love Beets' Powder is Equivalent to Three Medium Beets (Category: Lifestyle) Implication: The food and beverage industry can explore the use of superfood powders like beetroot powder to create innovative and nutritious products that cater to health-conscious consumers. - [Superfood Tea Latte Blends](https://www.trendhunter.com/trends/saku-tea): SAKU Tea is an Artisan Tea Bar That Offers Creative and Healthy Lattes (Category: Lifestyle) Implication: By embracing new flavors and superfood ingredients, the tea industry can experience disruptive innovation by appealing to health-conscious consumers and expanding their market rea… - [Caffeine-Free Superfood Latte Blends](https://www.trendhunter.com/trends/beetroot-blend): Blume's Beetroot Blend Contains Vitamin C and Antioxidants (Category: Lifestyle) Implication: The coffee industry can adopt the trend of superfood-infused latte blends to cater to health-conscious consumers. - [Sport-Enhancing Beetroot Supplements](https://www.trendhunter.com/trends/beetroot-supplement): AltRed is Made with the Phytonutrient Betalain (Category: Lifestyle) Implication: The sports nutrition industry can explore the trend of plant-based performance enhancers to develop innovative supplements. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)