# Chemical Revolt Rebelling against brands, consumers opt to create natural products at home. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2014, updated Apr 8, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sundry-diy ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Chemical Revolt trend? **Chemical Revolt:** While the price of personal care items isn't exceedingly high, the number of chemicals used to create them is, which is a contributing factor as to why DIY cosmetics are becoming more widespread across North America. Able to naturally customize and create only what they'll use, DIY sundries mark a shift towards penny-pinching consumers who also have particular tastes that prefer their own product made just the way they like it. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 13, 2015 to Dec 31, 2016 - Published: Jan 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Chemical Revolt trend ### DIY Personal Care Products Consumers are shifting towards creating their own natural and customized personal care products at home. ### Natural and Homemade Skincare There is a growing trend towards natural and homemade skincare using edible ingredients like coffee, cacao, matcha and avocado. ### Seasonal Skincare Treatments People are looking for skincare remedies specific to cold weather, and using ingredients like oat flour, cinnamon, and facial steams. ## What the Chemical Revolt trend means for industry ### For Beauty and Personal Care Industry Business professionals can explore natural and DIY based product lines, to cater to the growing demand for personalization and natural ingredients. ### For Healthy Eating and Wellness Industry Companies can explore the usage of edible ingredients in their products, and focus on creating all-natural and organic skincare products. ### For Hospitality and Spa Industry Spas can offer seasonal, personalized skincare treatments using natural ingredients to cater to the demand for customized and eco-friendly services. ## Trend signals for Chemical Revolt Trend score 4.2 out of 10, from popularity 72%, activity 47%, freshness 8%. - Popularity: 72% - Activity: 47% - Freshness: 8% ## Examples of the Chemical Revolt trend 4 featured examples from Aug 13, 2015 to Dec 31, 2016. - [DIY Winter Skin Treatments](https://www.trendhunter.com/trends/cold-weather-skin): These Remedies Cleanse, Exfoliate and Moisturize Cold Weather Skin (Category: Art & Design) Implication: The skincare industry can explore and capitalize on the DIY skincare trend by offering products and tools that enable consumers to create their own personalized remedies at home. - [Homemade Chocolate Coffee Exfoliants](https://www.trendhunter.com/trends/diy-face-scrub): This Nice Smelling DIY Face Scrub Gets Rid of Dead Skin Cells (Category: Art & Design) Implication: Develop innovative and eco-friendly skincare products that utilize edible ingredients and emphasize sustainability. - [Avocado Matcha Masks](https://www.trendhunter.com/trends/egg-face-mask): This DIY Egg Face Mask is Supposed to Nourish Skin From the Outside In (Category: Art & Design) Implication: Opportunity for developing innovative, natural skincare products. - [DIY Rose Water Sprays](https://www.trendhunter.com/trends/diy-rose-water): This Natural and Homemade Moisturizing Toner Balances and Soothes Skin (Category: Art & Design) Implication: The beauty industry can tap into the trend of natural ingredients and DIY beauty products to offer customized options to their consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)