# Sun Serum Serums with SPF protection are incorporated into daily routines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 30, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sun-serum ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Sun Serum trend? **Sun Serum:** Sunscreens that come in lightweight, serum formulations are more common as people look to incorporate sun protection into their daily routines. These more fluid formulas offer an innovative alternative to the creamy or oily sunscreens people are accustomed to. ## The consumer insight behind the Sun Serum trend As consumers become more knowledgeable in taking care of their skin, sun protection has become the primary concern for most. People are increasingly turning to the advice of specialists and doctors who promote prevention more than they do treatment, and better understand both the health and aesthetic risks of not protecting their skin. Thus, they look for formulas that they can remain committed to wearing everyday without it impeding on their routines. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 3, 2019 to Aug 20, 2020 - Published: Jun 30, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Sun Serum trend ### Serums with SPF protection Consumers are increasingly looking for lightweight, serum formulas that offer sun protection and are easily incorporated into daily routines. ### Multi-tasking Skincare products Products that combine sunscreen, serum and moisturizer with additional benefits such as pollution and blue light protection offer a valuable alternative to time-poor consumers. ### Reef-safe sun protection products As consumers become more environmentally conscious, brands are introducing reef-safe sun protection products to meet the growing demand for sustainable options. ## What the Sun Serum trend means for industry ### For Skincare As consumers become more selective in their skincare choices, they seek products that offer multiple benefits and are easily incorporated into their daily routines. ### For Cosmetics The integration of makeup and skincare is becoming a rapidly growing trend as consumers demand more multi-tasking products that address their needs. ### For Sustainability As consumers become more environmentally conscious, brands need to consider the environmental impact of their products, including the use of reef-safe ingredients and sustainable packaging options. ## Workshop question How is your brand prioritizing prevention over treatment? ## Trend signals for Sun Serum Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 9%. - Popularity: 55% - Activity: 54% - Freshness: 9% ## Examples of the Sun Serum trend 5 featured examples from Dec 3, 2019 to Aug 20, 2020. - [Tinted Skin Serums](https://www.trendhunter.com/trends/super-serum): Ilia’s Super Serum Skin Tint SPF 40 Comes in 18 Shades (Category: Fashion) Implication: The cosmetics industry can explore the disruptive innovation opportunities presented by the trend of blending skincare and makeup, by developing hybrid products that offer both co… - [Hydrating SPF Serums](https://www.trendhunter.com/trends/spf-serum): Flesh Created a Three-in-One Sheer Flesh SPF 35 Hydrating Serum (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend of combination skincare products to cater to time-conscious consumers. - [5-in-1 Skincare Hybrids](https://www.trendhunter.com/trends/best-skin-days): Iris & Romeo's Best Skin Days is a Serum, Moisturizer, Sunscreen & More (Category: Fashion) Implication: The skincare industry can benefit by incorporating multi-tasking and hybrid products like Best Skin Days into their product lines. - [Sun Care Serums](https://www.trendhunter.com/trends/eleven-by-venus-x-credo): EleVen by Venus x Credo Shares Lightweight, Universally Flattering Sun Protection (Category: Fashion) Implication: Opportunity for skincare brands to incorporate sun protection into their product offerings. - [Hydrating SPF Serums](https://www.trendhunter.com/trends/spf-serums): The Resting Beach Face Serum is a Two-in-One Sunscreen-Moisturizer (Category: Fashion) Implication: The rise of SPF serums offers new avenues for innovation within the skincare and beauty industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)