# Summer Cosmetic Cosmetic brands prioritize sweat-proof formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 4, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/summer-cosmetic ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Summer Cosmetic trend? **Summer Cosmetic:** Cosmetic brands are offering items made specifically for the impacts of warm weather, including excessive perspiration. More than enhancing the effects of the products and their ability to last longer, sweat-proof formulas cater to consumers seeking convenience in their day-to-day rituals. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 9 to Jun 4, 2019 - Published: Jun 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Summer Cosmetic trend ### Athleisure-Inspired Makeup The rise of athleisure wear has led to the creation of makeup products that cater to the active lifestyle with sweat-proof, transfer-proof and long-lasting formulas. ### Sweat-Proof Formulas Beauty brands are offering sweat-proof and waterproof formulas for cosmetics that are resistant to heat, humidity and perspiration, catering to consumers seeking convenience and durability in their day-to-day routines. ### Setting Sprays Beauty brands are showcasing setting sprays that lock in makeup for long hours without melting, cracking, fading or creasing, especially with a focus on workout-proof and transfer-proof makeup. ## What the Summer Cosmetic trend means for industry ### For Beauty Industry Beauty brands can leverage the athleisure trend by offering makeup products that cater to the consumers' physically active lifestyles. ### For Athleisure Industry Clothing brands in the athleisure space can partner with beauty brands to offer makeup and beauty products that cater to the active lifestyle. ### For Fitness Industry Fitness brands can collaborate with beauty brands to offer sweat-proof and workout-proof makeup products that are suitable for consumers who prioritize maintaining active lifestyles. ## Workshop question How could your brand add an elevated function to its product/service? ## Trend signals for Summer Cosmetic Trend score 2.3 out of 10, from popularity 40%, activity 22%, freshness 8%. - Popularity: 40% - Activity: 22% - Freshness: 8% ## Examples of the Summer Cosmetic trend 4 featured examples from Jan 9 to Jun 4, 2019. - [Sweat-Proof Setting Sprays](https://www.trendhunter.com/trends/shape-tape-stay-spray): Tarte Cosmetics' Shape Tape Stay Spray Sets Makeup with a Fine Mist (Category: Fashion) Implication: The cosmetics industry can capitalize on the trend for sweat-proof setting sprays by developing innovative, long-lasting makeup products that withstand heat, humidity, and physica… - [Cooling Setting Sprays](https://www.trendhunter.com/trends/covergirl-setting-spray): This Fitness-Inspired CoverGirl Setting Spray is "Humidity-Proof" (Category: Fashion) Implication: The beauty and cosmetics industry has an opportunity to develop and market athleisure-inspired products that cater to active individuals. - [Sweat-Proof Beauty Bronzers](https://www.trendhunter.com/trends/beauty-bronzer): Huda Beauty's 'Tantour' Boasts a Long-Lasting Cream-to-Powder Formula (Category: Fashion) Implication: The cosmetics industry should explore opportunities to expand their product lines to include sweat-proof makeup and multi-purpose beauty products like Huda Beauty's 'Tantour'. - [Sweat-Proof Mascaras](https://www.trendhunter.com/trends/lash-blast-active): CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula (Category: Fashion) Implication: Cosmetics companies can capitalize on the active lifestyles trend by developing sweat-proof and long-lasting makeup products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)