# Summer Cannabis Cannabis brands target their products for summer outings. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 10, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/summer-cannabis ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Summer Cannabis trend? **Summer Cannabis:** Cannabis brands continue to expand their offerings, now with products that are made specifically for outings and hobbies that are popular during the summer months. These include everything from CBD cocktails to THC-infused "freezies." ## The consumer insight behind the Summer Cannabis trend With the legalization of cannabis across parts of North America, the industry has turned into something that's about wellness and consumer lifestyles rather than just recreation and medicine. Now, consumers of all ages are enjoying the benefits of cannabis in a variety of formats for a variety of occasions, and they seek out brands that continue to innovate in this space. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 5, 2019 to Jun 10, 2021 - Published: Jun 10, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Summer Cannabis trend ### Cannabis Products for Outings & Hobbies Cannabis brands are expanding offerings with products made specifically for summer outings. ### Ready-to-Drink Cannabis-Infused Beverages Cannabis brands are exploring the intersection of cannabis and beverages. ### Cannabis-Infused Edible Innovation Cannabis brands are innovating with new cannabis-infused edible formats. ## What the Summer Cannabis trend means for industry ### For Cannabis Industry Brands in the cannabis industry are expanding their product offerings. ### For Food and Beverage Industry Cannabis-infused beverages and edibles are disrupting the food and beverage industry. ### For Health and Wellness Industry Cannabis wellness offerings are transforming the health and wellness industry. ## Workshop question How is your brand finding creative ways to market its product/service? ## Trend signals for Summer Cannabis Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 10%. - Popularity: 67% - Activity: 56% - Freshness: 10% ## Examples of the Summer Cannabis trend 5 featured examples from Mar 5, 2019 to Jun 10, 2021. - [Cannabis Store Pizza Shops](https://www.trendhunter.com/trends/planet-13): Planet 13 is Adding a Pizzeria and Coffee Shop to Its Giant Dispensary (Category: Business) Implication: Integrating recreational activities and diversifying product offerings to enhance the overall customer experience and cater to different preferences. - [Canned Cannabis-Infused Cocktails](https://www.trendhunter.com/trends/cannabis-infused-cocktails): Artet's Non-Alcoholic Ready-to-Drink Cocktails Balance THC & CBD (Category: Lifestyle) Implication: Disruptive innovation opportunity: Partner with cannabis brands to develop and launch a range of cannabis-infused non-alcoholic beverages in the market. - [THC-Infused Pretzel Bites](https://www.trendhunter.com/trends/nuggies): High Life Farms' Nuggies are Chocolate-Coated Pretzel Bites for Adults (Category: Lifestyle) Implication: There is a need for companies to focus on developing innovative and unique products to stand out in this competitive market. - [Summer-Focused Cannabis-Infused Freezies](https://www.trendhunter.com/trends/radsicle-freezie-edible): The RADsicle Freezie Edibles Arrive in Time for Summer (Category: Business) Implication: The RADsicle Freezie Edibles introduce a new and innovative product to the rapidly-growing cannabis market, with potential to further diversify the industry. - [Premium Peppermint CBD Products](https://www.trendhunter.com/trends/spero-cbd-peppermint-tincture): The Spero CBD Peppermint Tincture Offers Fast-Acting Relief (Category: Lifestyle) Implication: CBD industries continue to grow exponentially with diverse product lines and formulation methods aimed at meeting consumer needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)