# Suggestive Advocacy Elements of sensuality are introduced into cause campaigning. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 10, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/suggestive-advocacy ## Key Figures - Trend score: 4.8/10 - Evidence articles: 3 ## What is the Suggestive Advocacy trend? **Suggestive Advocacy:** When it comes to pushing important issues, the guilt angle can seem preachy, while an informative approach can be boring. Thus, ad professionals and those in the advocacy industry are turning to the tried, trusted and true strategy of sexuality. This new form of shockvertising appeals to consumers' carnality and thus, is well-received. ## At a Glance - Evidence: 3 featured examples - Articles from: Apr 13, 2012 to Jan 11, 2013 - Published: Mar 10, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Suggestive Advocacy trend ### Sexual Shockvertising Ad professionals and those in the advocacy industry are using sexuality to appeal to consumers' carnality. ### Celebrity Endorsement Celebrities are being used to bring attention to important campaigns such as breast cancer prevention and overfishing. ### Shocking Awareness Campaigns Campaigns that use shock tactics are gaining popularity as a way to get people's attention and raise awareness. ## What the Suggestive Advocacy trend means for industry ### For Advertising & Marketing Sexual shockvertising and celebrity endorsement are trends that can be leveraged by advertising and marketing professionals. ### For Non-Profit & Advocacy Non-profit and advocacy organizations can use shocking awareness campaigns to raise awareness about important issues. ### For Fashion & Entertainment Celebrity endorsement is a trend that can be used by professionals in the fashion and entertainment industry to promote their products or causes. ## Trend signals for Suggestive Advocacy Trend score 4.8 out of 10, from popularity 80%, activity 57%, freshness 8%. - Popularity: 80% - Activity: 57% - Freshness: 8% ## Examples of the Suggestive Advocacy trend 3 featured examples from Apr 13, 2012 to Jan 11, 2013. - [Sea Creature-Loving Celebs](https://www.trendhunter.com/trends/fishlove-campaign): The Fishlove Campaign Gets Naked to Stop Overfishing (Category: Naughty) Implication: Creating opportunities for organizations focused on protecting the environment and raising awareness about issues like overfishing. - [Supermodel Pet Advocates](https://www.trendhunter.com/trends/elisabetta-canalis-peta-trapped-in-a-summer-scorcher): The Elisabetta Canalis PETA 'Trapped in a Summer Scorcher' Ad is Great (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introduce tech-enabled pet care solutions, such as smart collars or temperature monitoring systems, that prioritize pet safety. - [Aroused Senior PSAs](https://www.trendhunter.com/trends/safe-sex-for-seniors): 'Safe Sex for Seniors' Aims to Stop the Spread of STDs (Category: Naughty) Implication: Opportunity for healthcare providers to offer sexual health services and education tailored specifically to seniors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)