# Sugarcane Package Brands are using food-safe sugarcane bagasse in consumable goods packaging. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 19, 2023 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sugarcane-package ## Key Figures - Trend score: 5.8/10 - Evidence articles: 5 ## What is the Sugarcane Package trend? **Sugarcane Package:** Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant. ## The consumer insight behind the Sugarcane Package trend Some of the industries most affected by the push for sustainable packaging are foodservice and food retail. Consumers prefer when these products are fully sustainable, as there is no need for foods, particularly CPGs, to be packaged or individually wrapped with single-use plastics. However, these consumers are still drawn to more affordable products, and do not want to pay a large markup. This creates pressure for brands to find low-cost sustainable food-safe packaging solutions. ## At a Glance - Evidence: 5 featured examples - Articles from: May 20 to Jun 29, 2023 - Published: May 19, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sugarcane Package trend ### Biodegradable packaging The push for sustainable and biodegradable packaging has encouraged brands to explore alternative materials like sugarcane bagasse, which is renewable, biodegradable, and food-safe. ### Affordable sustainable packaging Consumers want products that are sustainable, but they do not want to pay more. This creates pressure for brands to find low-cost sustainable food-safe packaging solutions. ### Innovations in compostable packaging As consumers become more environmentally conscious, companies are offering a wider range of innovative compostable packaging solutions that offer attractive and functional alternatives to traditional materials. ## What the Sugarcane Package trend means for industry ### For Food and beverage There is a growing demand for sustainable packaging in the food and beverage industry, where brands are looking for low-cost and green solutions to protect and store their products. ### For Cosmetics Sugarcane bagasse-based packaging is not only applicable in the food industry but can also provide sustainable and eco-friendly solutions for cosmetics packaging that can attract environmentally conscious customers. ### For Foodservice As compostable alternatives to traditional plastic or polystyrene containers become more readily available, the foodservice industry has a significant opportunity to make their packaging more sustainable. ## Workshop question How can your brand incorporate affordable and sustainable packaging solutions, such as sugarcane bagasse, into your product lineup while still maintaining consumer appeal and affordability? ## Trend signals for Sugarcane Package Trend score 5.8 out of 10, from popularity 88%, activity 70%, freshness 16%. - Popularity: 88% - Activity: 70% - Freshness: 16% ## Examples of the Sugarcane Package trend 5 featured examples from May 20 to Jun 29, 2023. - [Non-Coated Sugarcane Packaging](https://www.trendhunter.com/trends/suprapulp): 'SupraPulp' from W-Cycle is Biodegradable Packaging from Sugarcane (Category: Eco) Implication: The food packaging industry can incorporate sustainable and biodegradable materials like SupraPulp into their product lines to appeal to environmentally conscious consumers. - [Compostable Sugarcane Containers](https://www.trendhunter.com/trends/worldview-containers): Eco-Products' WorldView Containers are Foodsafe and Microwavable (Category: Eco) Implication: The food packaging industry is a key industry that is undergoing changes in product development to cater to the consumers' demand for sustainable and eco-friendly options. - [Sugarcane Cosmetics Packagings](https://www.trendhunter.com/trends/bulldog-cosmetics): 'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint (Category: Eco) Implication: The beauty and personal care industry can benefit from incorporating sugarcane-based packaging and natural ingredients into their products to appeal to environmentally conscious c… - [Compostable Food Packaging Brands](https://www.trendhunter.com/trends/shanghai-timeco-industrial): Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging (Category: Eco) Implication: The food packaging industry has a disruptive innovation opportunity to shift towards eco-friendly and compostable packaging made from sugarcane bagasse, corn starch, craft paper… - [Plant-Based Nail Polishes](https://www.trendhunter.com/trends/plantbased-nail-polish): The 'Love by Essie' Nail Polishes Are Made With Sugarcane, Corn & Cotton (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating plant-based ingredients and sustainability practices in the creation of beauty products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)