# Sugarcane Accessory Sugarcane is becoming a prominent sustainable material among shoe brands. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 22, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sugarcane-accessory ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Sugarcane Accessory trend? **Sugarcane Accessory:** Sugarcane is increasingly being used as a renewable resource that can be turned into everything from food packaging to materials. As eco-friendly shoe brands start to emerge, sugarcane is increasingly used to make shoes and ensure they're living up to principles of sustainability. ## The consumer insight behind the Sugarcane Accessory trend Sustainability is now a priority for consumers as they're made more aware of the impact of the average person's lifestyle on the environment. Now, more consumers are actively seeking out brands that prioritize authentic forms of sustainability. ## At a Glance - Evidence: 5 featured examples - Articles from: May 12, 2021 to Jul 10, 2023 - Published: Apr 22, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sugarcane Accessory trend ### Sugarcane sustainability Sugarcane is increasingly being used as a renewable resource, making it a popular choice for eco-friendly brands. ### Circular product design More brands are embracing circular product design, which considers the entire lifecycle of a product, from creation to disposal. ### Low-carbon footwear Innovations in materials and manufacturing processes are leading to the creation of low-carbon footwear, which helps reduce the industry's impact on the environment. ## What the Sugarcane Accessory trend means for industry ### For Fashion Sustainability is becoming a priority for consumers, leading to a greater demand for eco-friendly fashion options. ### For Consumer goods Consumers are seeking out sustainable products across all industries, from food packaging to footwear. ### For Manufacturing Manufacturers are embracing sustainable materials and circular product design to reduce waste and minimize the environmental impact of their operations. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Sugarcane Accessory Trend score 5.4 out of 10, from popularity 67%, activity 78%, freshness 17%. - Popularity: 67% - Activity: 78% - Freshness: 17% ## Examples of the Sugarcane Accessory trend 5 featured examples from May 12, 2021 to Jul 10, 2023. - [Genderless Heeled Sandals](https://www.trendhunter.com/trends/kobarah): Camper Releases More Sizes For Its Striking Kobarah Sandal (Category: Fashion) Implication: Footwear brands can explore innovations in design and materials to create sustainable and versatile products like Camper's Kobarah sandals - [Co-Branded Low Emission Sneakers](https://www.trendhunter.com/trends/adidas-x-allbirds): The adidas x Allbirds FUTURECRAFT.FOOTPRINT Shoe is Sustainable (Category: Eco) Implication: The challenge is for companies in the footwear industry to re-evaluate their supply chain and manufacturing process to produce sustainable footwear. - [Low-Impact Footwear Collections](https://www.trendhunter.com/trends/icon-impact-collection): UGG's Icon-Impact Collection Minimizes Supply Chain Waste (Category: Fashion) Implication: Fashion labels can adopt sustainable practices and use reclaimed materials to minimize waste and create more eco-friendly collections. - [Sustainable Carbon-Neutral Sneakers](https://www.trendhunter.com/trends/m00nshot): Allbirds Launches the 'M0.0NSHOT' Carbon-Neutral Sneakers (Category: Eco) Implication: The 'M0.0NSHOT' sneakers demonstrate a disruptive innovation opportunity for the footwear industry to prioritize sustainability and develop carbon-neutral products. - [Eco Plant-Based Sandals](https://www.trendhunter.com/trends/old-navy-sandals): The Newly Relaunched Old Navy Sandals are Made from Sugarcane (Category: Eco) Implication: Footwear companies can adopt renewable and plant-based materials in their products to appeal to eco-conscious consumers and differentiate themselves in the market. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)