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# Suction Facials
Brands are creating alternative facial therapy honoring the ancient art of cupping.

By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Jun 9, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/suction-facials

## Key Figures

- Trend score: 1.5/10
- Evidence articles: 4

## What is the Suction Facials trend?

**Suction Facials:** Cupping is a traditional Chinese therapy that uses suction cups to stimulate the skin and muscles to promote blood circulation, repair cells, and relieve muscle tension. Beauty brands are applying the ancient practice to facial kits for consumers as a restorative solution.

## The consumer insight behind the Suction Facials trend

Consumers are image-conscious due to the vast media exposure of beauty standards in today's society. As a result, they invest in products, tools, and services that improve their appearance. However, many are hesitant to try invasive procedures and turn to treatments that have been historically trusted.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Jun 10, 2020
- Published: Jun 9, 2020
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Suction Facials trend

### Traditional Chinese Therapy

Beauty brands are applying the traditional Chinese therapy of cupping to facial kits for consumers as a restorative solution, providing opportunities for traditional Chinese medicine in the beauty industry.

### Home Beauty Treatments

The trend towards home beauty treatments for image-conscious consumers is driving the development of facial cupping massage sets and systems, providing opportunities for beauty brands to create effective, user-friendly, and affordable products.

### Natural Anti-Aging Solutions

The rise of natural anti-aging solutions is driving the development of facial cupping kits, providing opportunities for organic beauty brands to offer effective and non-invasive alternatives to invasive procedures.

## What the Suction Facials trend means for industry

### For Beauty Products

Cupping facial kits and sets are creating opportunities for the beauty industry to expand its offerings and explore new treatments.

### For Traditional Chinese Medicine

The application of traditional Chinese therapy of cupping in beauty treatments is driving the integration of the traditional Chinese medicine industry with the beauty industry.

### For Personal Care Industry

The trend towards home beauty treatments is driving innovation in the personal care industry, providing opportunities for user-friendly and affordable products to enter the market.

## Workshop question

How is your brand influenced by traditional practices in it's industry?

## Trend signals for Suction Facials

Trend score 1.5 out of 10, from popularity 14%, activity 23%, freshness 9%.

- Popularity: 14%
- Activity: 23%
- Freshness: 9%

## Examples of the Suction Facials trend

4 featured examples from Jun 10, 2020.

- [Face Cupping Massage Systems](https://www.trendhunter.com/trends/lure-essentials): LURE Essentials Eliminates Signs of Aging with Its Cupping Kit (Category: Lifestyle)
  Implication: Companies in the wellness industry can develop innovative anti-aging products, such as facial cupping massage sets, to meet the growing demand for natural and non-invasive skincar…
- [Glass Facial Cup Kits](https://www.trendhunter.com/trends/lierre): LIERRE's Glass Facial Cups with Bulb Kit Rejuvenates the Skin (Category: Lifestyle)
  Implication: Integrating cupping practices into wellness and beauty routines, offering unique and personalized experiences for consumers in their self-care journey.
- [Facial Silicone Cupping Kits](https://www.trendhunter.com/trends/face-massage): This Face Massage Kit Honors Ancient Practices for Circulation (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Integrate traditional and alternative methods into the beauty and wellness industry to provide innovative products and services for self-care.
- [Facial Cupping Massage Sets](https://www.trendhunter.com/trends/grace-stella): Grace & Stella Co.'s Facial Cupping Massage Kit Features 7 Pieces (Category: Lifestyle)
  Implication: Incorporating cupping practices in skincare routines can lead to revolutionary beauty and skincare products.

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