# Subversive Knockoff Brands and individual artists take on counterfeit products in subversive ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 13, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/subversive-knockoff ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Subversive Knockoff trend? **Subversive Knockoff:** Whether large retailers are stealing ideas from individual designers, or people are making knockoff products inspired by design houses, the prominence of counterfeit products is being criticized by businesses and individuals alike in creative, subversive ways. Whether creating branded misspelled items, or protesting big-brand artistic theft with pop-up locations, these forms of subversive critique aim to make a statement in a way that also self-markets. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 1, 2016 to Apr 12, 2018 - Published: May 13, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Subversive Knockoff trend ### Anti-Counterfeiting Brands take a creative and subversive approach to address the widespread issue of counterfeit products. ### Parody Products Artists and designers draw inspiration from counterfeit fashion to create bootleg products, blurring the lines between satire and reality. ### RFID Technology Companies introduce innovative inventory technology to tackle issues such as counterfeiting and low stock visibility, providing solutions for various industries. ## What the Subversive Knockoff trend means for industry ### For Fashion The fashion industry faces the constant threat of intellectual property theft and counterfeit products, creating opportunities for anti-counterfeiting technology and subversive design approaches. ### For Beauty The beauty industry is exploring new technologies to address issues such as counterfeit products, low stock visibility, and out-of-stock SKUs. ### For Retail Retailers are paying closer attention to inventory management and anti-counterfeiting measures, given the negative impacts associated with fakes and stolen designs. ## Workshop question Conceptualize a subversive marketing campaign your brand could push out. ## Trend signals for Subversive Knockoff Trend score 4.6 out of 10, from popularity 68%, activity 64%, freshness 8%. - Popularity: 68% - Activity: 64% - Freshness: 8% ## Examples of the Subversive Knockoff trend 4 featured examples from Nov 1, 2016 to Apr 12, 2018. - [Knockoff Pop-Up Shops](https://www.trendhunter.com/trends/fake-zara): These Artists are Protesting Art Theft with a Fake Zara Pop-Up (Category: Business) Implication: The fashion industry may benefit from embracing more ethical practices and strengthening intellectual-property rights, as highlighted by the fake Zara pop-up and the resultant pub… - [Parody Influencer Apparel](https://www.trendhunter.com/trends/bootleg-hoodie): Marc Jacobs and Ava Nirui Collaborated on an Official Bootleg Hoodie (Category: Fashion) Implication: Fashion brands can experiment with unconventional collaborations and design to target younger generations and differentiate themselves. - [Anti-Counterfeit Beauty Labels](https://www.trendhunter.com/trends/beauty-labels): Avery Dennison's Labels Offer Counterfeit & Inventory Solutions (Category: Fashion) Implication: The UHF RFID labels are disrupting the beauty industry, providing solutions for low stock visibility, counterfeiting, and out-of-stock SKUs, as well as new opportunities for consu… - [Branded Knockoff Shops](https://www.trendhunter.com/trends/counterfeit-fashion): Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion (Category: Business) Implication: Fashion brands can leverage the demand for branded knockoff items to launch limited-edition, affordable collections and engage with consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)