# Aspirational Urban Suburban consumers turn to in-your-face urban marketing. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Feb 1, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/suburbanity-suburban-consumers-turn-to-inyourface-urban-marketing ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Aspirational Urban trend? **Aspirational Urban:** Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 2, 2011 to Dec 26, 2012 - Published: Feb 1, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Aspirational Urban trend ### Aspirational Urban Advertising Marketing strategies that glamorize suburban life through symbols of urbanity appeal to boomers and Generation X. ### Rap-Inspired Marketing Marketers have developed campaigns that imitate the style of pop and rap videos for young adult audiences, as seen in Toyota and Fiat 500L campaigns. ### Grammatically Correct Rapping Rap music can tackle social and educational issues, as educational or informative raps allow viewers a fun way to learn, as seen in the Mac Lethal rap. ## What the Aspirational Urban trend means for industry ### For Automotive Industry They've created unique brand campaigns to move beyond traditional advertising tactics and appeal to younger demographics. ### For Advertising Industry Ad agencies have appropriated the trendy urban aesthetic in marketing campaigns for their clients across different industries. ### For Music Industry New markets and sub-genres emerge as rap and hip-hop music continues to evolve and cater to new audiences with different interests, as seen in the grammatically correct rap. ## Trend signals for Aspirational Urban Trend score 3.4 out of 10, from popularity 67%, activity 28%, freshness 8%. - Popularity: 67% - Activity: 28% - Freshness: 8% ## Examples of the Aspirational Urban trend 5 featured examples from Sep 2, 2011 to Dec 26, 2012. - [Thug-Style Mommy Raps](https://www.trendhunter.com/trends/the-motherhood-featuring-fiat-500l): 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around (Category: Autos) Implication: Disruptive innovation opportunity: Car manufacturers can explore new ways to promote their vehicles by incorporating creativity, humor, and relatability in their advertisements. - [Prejudiced Chick Parodies](https://www.trendhunter.com/trends/shit-white-girls-say): 'Sh*t White Girls Say to Black Girls' Propels Idiotic Stereotypes (Category: Pop Culture) Implication: Entertainment industry could take advantage of the popularity of parody videos and create similar content with similar themes. - [Partially Animated Car Commercials](https://www.trendhunter.com/trends/toyota-yaris-ads): New Toyota Yaris Ads are Inspired by Pop & Rap Videos (Category: Autos) Implication: Automakers can experiment with modern marketing techniques to better target younger audiences and promote their vehicles in a more dynamic and engaging way. - [Swagged-Out Mommy Raps](https://www.trendhunter.com/trends/the-motherhood): British Mom Raps About Her Kids in the Motherhood (Category: Autos) Implication: Automotive companies can leverage the popularity of rap videos featuring moms to promote family-friendly vehicles like the Fiat 500L. - [Grammatically Correct Raps](https://www.trendhunter.com/trends/mac-lethal-youre-vs-your-rap): Mac Lethal ‘You’Re VS. Your’ Brings it Back to the Ba (Category: Pop Culture) Implication: The music industry can capitalize on the potential popularity of grammatically correct rap. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)