# Subtle Smart Smart furniture is augmented to be more design-conscious rather than showy. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 14, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/subtle-tech ## Key Figures - Trend score: 5.9/10 - Evidence articles: 5 ## What is the Subtle Smart trend? **Subtle Smart:** Moving beyond flashy designs, consumers are seeking subtle ways to integrate technology with furnishings. The streamlining of smart furniture to be more design conscious is broadening the market segment from being just for the tech-obsessed consumer to anyone looking to integrate aspects of their digital lives. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2013 to Sep 16, 2014 - Published: Jul 14, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Subtle Smart trend ### Smart Furniture Discreet Integration Discreet integration of technology with furnishings is becoming more popular and there is an opportunity for companies to create smart furniture that is highly functional yet design-conscious. ### Customizable Futuristic Furnishings Flexible furniture designs that can adapt to a user's specific needs are becoming popular and companies can capitalize on this trend by creating highly customizable futuristic furnishings. ### Multifunctional Computer Workstations Multifunctional computer desks that double as ready-made computer cases are gaining popularity and there is an opportunity for companies to create workstations that incorporate the latest technology into stylish designs. ## What the Subtle Smart trend means for industry ### For Furniture Design Furniture manufacturers can leverage technology to create smart and adaptable designs that meet the evolving needs of modern consumers. ### For Interior Design Interior designers can work with clients to integrate technology with furnishings in a discreet and functional way, creating highly customizable spaces that meet individual needs. ### For Technology Hardware Technology companies can explore opportunities to integrate their products into the latest furniture and interior design trends, creating innovative and highly functional products that appeal to consumers. ## Trend signals for Subtle Smart Trend score 5.9 out of 10, from popularity 80%, activity 90%, freshness 8%. - Popularity: 80% - Activity: 90% - Freshness: 8% ## Examples of the Subtle Smart trend 5 featured examples from Aug 11, 2013 to Sep 16, 2014. - [Flexible Futuristic Furniture](https://www.trendhunter.com/trends/futuristic-furniture-design): These Futuristic Furniture Designs Transform to Suit Various Needs (Category: Art & Design) Implication: Opportunity for disruptive innovation in the field of furniture manufacturing to create modular and flexible furniture systems. - [Table Top Tablets](https://www.trendhunter.com/trends/coffee-table-touch-screen): This Coffee Table Touchscreen is a Durable Surface and Giant Computer in One (Category: Art & Design) Implication: Incorporating technology into furniture to create smart, interactive pieces that enhance the user experience. - [Computer Case Work Tables](https://www.trendhunter.com/trends/computer-desk): These Multitasking Computer Desk Designs From Lian Li are Aluminum (Category: Art & Design) Implication: The furniture industry can explore opportunities in creating more multifunctional pieces that cater to the needs of modern consumers. - [Convertible Computer Desks](https://www.trendhunter.com/trends/flexus-transformable-table): The Flexus Transformable Table Features a Touchscreen Surface and Stand (Category: Art & Design) Implication: Disruptive innovation opportunity: Combine traditional furniture design with technological advancements to create innovative and functional products. - [Laptop-Integrated Desks](https://www.trendhunter.com/trends/nithin-v-antony): Designer Nithin V Antony's C-Walker Fuses a PC Computer into a Desk (Category: Art & Design) Implication: A new way to improve the way furniture is designed and delivered to reduce clutter and save space. ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) ## Trending in Art & Design - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)