# Frugal Vanity Plastic surgery substitutes provide a more affordable way to enhance appearances. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 1, 2011, updated Mar 8, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/substitutes-for-plastic-surgery ## Key Figures - Trend score: 5.8/10 - Evidence articles: 7 ## What is the Frugal Vanity trend? **Frugal Vanity:** Though consumers are becoming more frugal, vanity persists—thus, an array of non-surgical (and more affordable) methods of aesthetic enhancement are gaining popularity. These substitutes serve the same purpose as their more extreme predecessors, yet are less intrusive and bear a smaller health risk. As the wallet continues to reign supreme over the mirror, more opportunities for low-cost beauty innovations arise. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 24, 2010 to Feb 5, 2011 - Published: Mar 1, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Frugal Vanity trend ### Non-Surgical Aesthetic Enhancement Consumers are turning to non-invasive alternatives for beauty and aesthetic enhancement. ### Functional Health and Beauty Products Products that serve their primary function while simultaneously benefiting consumers' health or satiating their desire to exercise can be lucrative. ### DIY Cosmetic Enhancements Consumers are willing to try at-home, innovative methods to achieve desired cosmetic enhancements. ## What the Frugal Vanity trend means for industry ### For Beauty and Cosmetics Industry The beauty industry will benefit from creating affordable, non-invasive alternatives to surgical cosmetic procedures. ### For Health and Wellness Industry The health and wellness industry can capitalize on developing functional products that also improve appearance. ### For Retail Industry The retail industry can benefit from new innovations in DIY cosmetic enhancements and related products. ## Trend signals for Frugal Vanity Trend score 5.8 out of 10, from popularity 93%, activity 74%, freshness 8%. - Popularity: 93% - Activity: 74% - Freshness: 8% ## Examples of the Frugal Vanity trend 7 featured examples from Mar 24, 2010 to Feb 5, 2011. - [Butt-Shaping Kicks](https://www.trendhunter.com/trends/reebok-reetone-easytone-shoes): The Reebok Reetone Easytone Shoes Get Your Rear into Gear (Category: Fashion) Implication: Opportunity for fitness apparel brands to create innovative and functional footwear that caters to consumers' specific body needs. - [Non-Surgical Nose Jobs](https://www.trendhunter.com/trends/non-surgical-nose-jobs): The Electric Beauty Lift High Nose Brings Beauty Without a Knife (Category: Unique) Implication: The Electric Beauty Lift High Nose disrupts the traditional cosmetic surgery industry by providing an alternative option. - [Booty-Boosting Briefs](https://www.trendhunter.com/trends/marks-and-spencers-padded-underwear): The Marks and Spencers Padded Underwear is Asstastic (Category: Fashion) Implication: Fashion retailers can capitalize on the trend of padded underwear by offering a wide range of options for both men and women. - [Bulge-Enhancing Briefs](https://www.trendhunter.com/trends/andrew-christian-shock-jock): Andrew Christian Shock Jock Skivvies Complete Your Package (Category: Naughty) Implication: The fashion industry can capitalize on the trend of male body enhancement with the development of innovative products that cater to diverse body types. - [Distorted Face Jewelry](https://www.trendhunter.com/trends/imperfect-face-jewelry): Sophie Duran's 'The Imperfectionist' Draws Attention to Unique Beauty (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce inclusive beauty products that cater to diverse looks and celebrate imperfections. - [Bottled Breast Implants](https://www.trendhunter.com/trends/rodial-boob-job): Rodial ‘Boob Job' Cream Firms, Uplifts and Fills Out the Girls (Category: Unique) Implication: The Rodial 'Boob Job' cream exemplifies the disruptive potential within the cosmetics industry, particularly in the realm of non-surgical enhancements. - [Anti-Aging Candies](https://www.trendhunter.com/trends/tirol-skin-candy): Tirol 'Skin' Candy Taste Good and Will Help You Look Younger (Category: Lifestyle) Implication: The confectionery industry has the opportunity to diversify its product offerings by incorporating functional ingredients and targeting consumers who prioritize beauty and wellnes… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)