# Substituted Veggie As meat-filled diets reign supreme, consumers turn to veg and grain infusions. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/substituted-veggie ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Substituted Veggie trend? **Substituted Veggie:** Regardless of how good a vegetarian meal is, it still doesn't make it meat, which is a void that consumers are trying to fill by infusing whatever they can with veggies as an alternative. As even the most unexpected replacements are made in favor of vegetables, consumers are opting for infusions as a means to supplement meat-incorporated diets for better balance. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 25, 2013 to Sep 16, 2014 - Published: Jun 9, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Substituted Veggie trend ### Veg and grain infusions Consumers are infusing whatever they can with veggies as an alternative to supplement meat-incorporated diets for better balance, presenting opportunities for plant-based food manufacturers to innovate and create products that cater to these needs. ### Meatless options The increasing number of meatless Mexican recipes, veggie-burgers, and flavorful veggie sliders accompanied by new products such as seaweed cupcake wrappers presents an opportunity for vegetarian restaurants to innovate and offer a greater variety of meatless meals. ### Edible wrappers The rise of edible seaweed cupcake wrappers presents opportunities for manufacturers to develop a range of edible packaging that can reduce waste and provide an alternative way of consumption. ## What the Substituted Veggie trend means for industry ### For Plant-based food manufacturers By catering to the trend of veg and grain infusions, plant-based food manufacturers are in a prime position to innovate and create new products that cater to plant-based consumers. ### For Vegetarian restaurants As meatless options increase in popularity, vegetarian restaurants can innovate by offering a greater variety of meatless meals and attracting a wider range of customers. ### For Food packaging manufacturers The rise of edible seaweed cupcake wrappers presents opportunities for food packaging manufacturers to develop a range of edible packaging that can reduce waste and provide an alternative way of consumption. ## Trend signals for Substituted Veggie Trend score 3.0 out of 10, from popularity 38%, activity 43%, freshness 8%. - Popularity: 38% - Activity: 43% - Freshness: 8% ## Examples of the Substituted Veggie trend 6 featured examples from Apr 25, 2013 to Sep 16, 2014. - [Garden Herb Cakes](https://www.trendhunter.com/trends/unusual-cake-recipe): Roberta's Unusual Cake Recipe Gets its Green Color from Parsley & Mint (Category: Lifestyle) Implication: Opportunity for bakeries and restaurants to innovate and offer unique cake flavors. - [DIY Meatless Mexican Meals](https://www.trendhunter.com/trends/meatless-mexican-meals): This Bean and Butternut Burrito is a Savory Salsa Dish (Category: Lifestyle) Implication: Growth potential for plant-based meat substitutes and spice manufacturers in the Mexican cuisine market. - [Seaweed Cupcake Wrappers](https://www.trendhunter.com/trends/seaweed-cupcake-wrappers): These Cupcake Wrappers Offer an Alternative Taste (Category: Lifestyle) Implication: The food packaging industry can explore creating innovative, sustainable, and edible packaging solutions to reduce waste and increase convenience. - [Veggie-Built Bread](https://www.trendhunter.com/trends/spinach-carb-creation): This Spinach Carb Creation Will Allow You to Enjoy Sandwiches Guilt-Free (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to explore healthier and more innovative bread products. - [Southwestern Veggie Burgers](https://www.trendhunter.com/trends/quinoa-burger-patty): This Quinoa Burger Patty is Tasty and Good for You (Category: Lifestyle) Implication: The plant-based food industry can leverage the popularity of quinoa and create a range of quinoa-based products, including burgers, to cater to the growing demand for healthier an… - [Flavorful Veggie Sliders](https://www.trendhunter.com/trends/garden-sliders): Garden Sliders are a Refreshing Party Snack (Category: Lifestyle) Implication: Potential for businesses to capitalize on the growing demand for plant-based and healthy snack options by offering unique garden slider products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)