# Substitute Seafood Seafood alternative options expand in diversity in the CPG space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 11, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/substitute-seafood ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Substitute Seafood trend? **Substitute Seafood:** As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty. ## The consumer insight behind the Substitute Seafood trend In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 3, 2019 to Aug 9, 2022 - Published: Dec 11, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Substitute Seafood trend ### Seafood Substitutes in the CPG Space As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. This is an opportunity to provide more realistic options with ethical and sustainable ingredients. ### Crowdsourcing Plant-Based Protein Products Prime Roots is asking consumers to vote for meatless, protein-packed products they'd like to see produced, including options such as Bacon, Sausages, Tuna Chunks, Chicken Tenders, Shrimp and even Lobster Chunks. This is an opportunity to engage customers in the R&D process and get direct feedback from them. ### Sustainable Plant-Based Seafood Alternatives Startups like Loki Foods and companies like Good Catch are launching sustainable plant-based seafood alternatives that recreate the comfort of nostalgic foods. This is an opportunity to offer a healthier and more sustainable alternative to traditional seafood with a better-for-you nutritional value. ## What the Substitute Seafood trend means for industry ### For Food and Beverage These trends are transforming traditional food and beverage concepts to more sustainable and plant-based alternatives. ### For CPG Consumer preference for novelty and healthier, more sustainable food options creates a new market for CPG brands. ### For Food Tech These trends are tapping into the growth potential of plant-based proteins and transforming them into more realistic meat and seafood alternatives. ## Workshop question How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers? ## Trend signals for Substitute Seafood Trend score 4.4 out of 10, from popularity 67%, activity 51%, freshness 12%. - Popularity: 67% - Activity: 51% - Freshness: 12% ## Examples of the Substitute Seafood trend 6 featured examples from Jan 3, 2019 to Aug 9, 2022. - [Protein-Packed Meat Alternatives](https://www.trendhunter.com/trends/superprotein): Prime Roots is Crowdsourcing the Launch of Its 'Superprotein' (Category: Lifestyle) Implication: Blank slate ingredient creation and fermentation technologies may redefine the meat and dairy industries. - [Plant-Based Seafood Alternatives](https://www.trendhunter.com/trends/plant-based-atlantic-cod): Loki Foods Unveiled a Sustainable Atlantic Cod Fillet Alternative (Category: Lifestyle) Implication: Alternative food startups like Loki Foods are disrupting the traditional fishing industry by presenting plant-based seafood alternatives that offer consumers ethical and sustainab… - [Plant-Based Shrimp Bowls](https://www.trendhunter.com/trends/plantbased-shrimp): Clo-Clo Vegan Foods' Bowls Use Konjac Root as a Seafood Alternative (Category: Lifestyle) Implication: The growth of plant-based seafood alternatives presents opportunities for companies in the plant-based food industry to innovate and capture more of the meatless market. - [Breaded Plant-Based Seafood](https://www.trendhunter.com/trends/breaded-plantbased-seafood): Good Catch Makes Breaded Fish Sticks, Fillets & Crab Cake Alternatives (Category: Lifestyle) Implication: The seafood industry can benefit from the development of sustainable and environmentally-friendly plant-based seafood alternatives, which can address concerns related to overfishi… - [Meatless Jackfruit Cakes](https://www.trendhunter.com/trends/crabless-cakes): Trader Joe's Created a Variation on "Crabless Cakes" with Jackfruit (Category: Lifestyle) Implication: The plant-based food industry can capitalize on the demand for vegan seafood alternatives by using ingredients like jackfruit to create innovative and delicious plant-based produc… - [Meatless Tuna Alternatives](https://www.trendhunter.com/trends/vegtoona): Veg-Toona is a Protein-Rich, Preservative-Free Seafood Alternative (Category: Lifestyle) Implication: Innovative plant-based food companies like Kokiriki have paved the way for further advancements in the plant-based food sector. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)