# Subscription World Busy consumers look to on-demand niche services for convenience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 22, 2012, updated Feb 28, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/subscription-world ## Key Figures - Trend score: 2.8/10 - Evidence articles: 10 ## What is the Subscription World trend? **Subscription World:** Food subscription services and home deliveries gained ground in 2009. Since then, a new wave of subscription-based services have hit the marketplace, offering all types of products and packages catered to different consumer groups. In today’s world of busy schedules and on-the-go living, such targeted subscription services are exactly what convenience-minded consumers are looking for. ## At a Glance - Evidence: 10 featured examples - Articles from: Jan 29 to Dec 3, 2011 - Published: Feb 22, 2012 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Subscription World trend ### Subscription-based models The rise of subscription-based services for different consumer groups has shown a shift towards convenience-minded consumers who prefer to receive goods through on-demand niche services. ### Customization of services Businesses like Mycow and Los Panderos offer customization options to satisfy varying consumer preferences, showing a trend of providing tailored experiences through personalized services. ### Social and environmental responsibility Companies like Blissmo and Liga Masiva are using their business models to promote sustainable practices that benefit all stakeholders, indicating a trend towards social and environmental responsibility in business practices. ## What the Subscription World trend means for industry ### For E-commerce Subscription-based services like Birchbox and Hoseanna that integrate e-commerce innovations opens up opportunities for entrepreneurs to cater to niche subscription-based markets. ### For Food and beverage Customized beef services like Mycow and subscription-based bakers like Los Panderos indicate a demand for unique food experiences, presenting an opportunity for culinary entrepreneurs to provide unique and customizable food and beverage products. ### For Social entrepreneurship Companies like Blissmo and Liga Masiva have shown that socially and environmentally responsible business models can be profitable while promoting sustainable consumption, pointing to a trend towards socially responsible entrepreneurship. ## Trend signals for Subscription World Trend score 2.8 out of 10, from popularity 47%, activity 29%, freshness 8%. - Popularity: 47% - Activity: 29% - Freshness: 8% ## Examples of the Subscription World trend 10 featured examples from Jan 29 to Dec 3, 2011. - [Pantyhose Subscriptions](https://www.trendhunter.com/trends/pantyhose-subscription): Hoseanna Makes Sure That You Never Have Ruined Stockings (Category: Fashion) Implication: Disruptive innovation opportunity: Creating online platforms that offer automated deliveries of various products, such as pantyhose. - [Curated Ethical Boxes](https://www.trendhunter.com/trends/blissmo): Monthly Blissmoboxes are Packed With Social Goodness (Category: Social Good) Implication: Eco-friendly consumer goods companies can leverage subscription-based services and social responsibility campaigns to increase revenue and market share. - [Global Farmers' Markets](https://www.trendhunter.com/trends/liga-masiva): Liga Masiva Lets You Buy Coffee Straight from the Source (Category: Social Good) Implication: Disruptive innovation opportunity to revolutionize traditional coffee supply chains by establishing direct trade relationships and promoting sustainability. - [Beauty Sample Subscriptions](https://www.trendhunter.com/trends/birchbox-haute-box): The Birchbox Haute Box Bridges Online and In-Store Shopping (Category: Pop Culture) Implication: Disruptive innovation opportunity: Transforming the way beauty products are distributed and allowing customers to discover new brands and products through subscription services. - [Creative Council Packages](https://www.trendhunter.com/trends/artrepreneur-kits): Artrepreneur Kits Help Artists Transition From School to the Real World (Category: Social Good) Implication: This industry trend provides new opportunities to integrate practical business skills into art and design degree programs. - [Customized Beef Services](https://www.trendhunter.com/trends/mycow): Mycow Lets Customers Choose Where Their Meat Comes From (Category: Eco) Implication: Meat producers can innovate to include customization services to differentiate themselves. - [Subscription-Based Food Matches](https://www.trendhunter.com/trends/turntable-kitchen-pairings-box): The Turntable Kitchen Pairings Box Delivers New Food and Music (Category: Lifestyle) Implication: Opportunity for food subscription services to expand their offerings by incorporating music elements, enhancing the overall dining experience for customers. - [Water Equipment Subscriptions](https://www.trendhunter.com/trends/wavetime-jetski-service): Wavetime Jetski Service Makes Ownership Accessible and Affordable (Category: Lifestyle) Implication: Disruptive innovation opportunity: Offering subscription-style rentals for various recreational equipment can attract customers who are hesitant to invest in expensive ownership. - [Subscription-Based Bakeries](https://www.trendhunter.com/trends/los-panderos): Los Panderos Offers Monthly Bread Deliveries by Mail (Category: Lifestyle) Implication: Bakeries can leverage subscription-based services to deliver their fresh products to customers worldwide. - [Book Borrowing E-Readers](https://www.trendhunter.com/trends/kindle-owners-lending-library): The Kindle Owners' Lending Library Loans Novels Sans Due Dates (Category: Business) Implication: E-reader companies should consider partnerships that include e-Library subscription services as a way to remain competitive and entrant into the e-library market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)