# Subscription Sharing Brands in the tech space are making it easy to share subscription passwords. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 21, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/subscription-sharing ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the Subscription Sharing trend? **Subscription Sharing:** Brands in the technology space are creating platforms to help users easily share subscription passwords in a safe and controlled way. These range from web extensions to password-managing apps and enable users to share content on streaming profiles. ## The consumer insight behind the Subscription Sharing trend As consumers spend more time consuming content on a plethora of streaming services, many view these streaming services as a shared commodity rather than a proprietary resource. Specifically, Millennial and Gen Z consumers that have grown up with unprecedented access to free streaming and mass file-sharing. As a result, brands are jumping into this sharing economy with platforms that serve the consumer's desire to safely share access to digital goods. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 9, 2019 to Aug 5, 2020 - Published: Jul 21, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Subscription Sharing trend ### Subscription Sharing As consumers view streaming services as a shared commodity, brands are creating platforms that safely share access to digital goods. ### Two-Person Subscription Model Brands are offering two-person subscription models for streaming services creating an opportunity for couples and roommates to save on costs. ### Password Management Password managing apps like Passlock can generate and store passwordsmaking it easy for users to keep track of multiple logins. ## What the Subscription Sharing trend means for industry ### For Streaming Services Streaming services can use subscription-sharing web extensions to offer budget-friendly bundles. ### For Cybersecurity and Password Management The rise of password-sharing services like Keyring highlights the need to develop more secure authentication protocols and better algorithmic password protection. ### For AI-based Tools Companies can use AI-based tools like DoNotPay to expand their offerings, such as subscription sharing extensions, by using AI to automate tasks and reduce the need for customer service. ## Workshop question How can your brand leverage the sharing economy to entice consumers? ## Trend signals for Subscription Sharing Trend score 2.2 out of 10, from popularity 36%, activity 21%, freshness 9%. - Popularity: 36% - Activity: 21% - Freshness: 9% ## Examples of the Subscription Sharing trend 5 featured examples from Sep 9, 2019 to Aug 5, 2020. - [Two-Person Music Streaming](https://www.trendhunter.com/trends/premium-duo): Spotify Will Launch Its Premium Duo Feature in 14 New Countries (Category: Tech) Implication: Music streaming companies can benefit from offering personalized subscription options. - [Subscription Sharing Platforms](https://www.trendhunter.com/trends/subscription-sharing-extension): DoNotPay Now Offers a Subscription Sharing Extension (Category: Tech) Implication: Disruptive innovation opportunity in the technology industry with the development of subscription sharing platforms and AI tools. - [Password Manager Apps](https://www.trendhunter.com/trends/the-passlock-app): The Passlock App Securely Stores Your Passwords and Personal Information (Category: Tech) Implication: The technology industry will continue to see growth in the development and implementation of password manager apps with improved usability and security features. - [Subscription-Sharing Web Extensions](https://www.trendhunter.com/trends/keyring-1): Keyring Lets Users Share Subscriptions Without Passwords (Category: Tech) Implication: The subscription-sharing trend driven by Keyring presents opportunities for tech companies to develop new security-focused tools and services. - [Streaming Service Sharing Apps](https://www.trendhunter.com/trends/notopass): 'Notopass' Lets Users Share Login Info Discreetly (Category: Tech) Implication: Streaming services can benefit from integrating innovative user account management solutions like 'Notopass' to improve customer experience and facilitate account sharing. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)