# Subscribed Breakfast Breakfast meals are made easier via subscription services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/subscribed-breakfast ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Subscribed Breakfast trend? **Subscribed Breakfast:** With breakfast often being the meal that consumers skip the most, some brands are looking to change this fact by offering subscription services that specifically offer nutritious breakfast foods. ## The consumer insight behind the Subscribed Breakfast trend Time-strapped consumers who are busy managing their professional and personal lives often find themselves pushing those aspects of their lifestyles to the forefront. Routines that fall by the wayside are often health-related, and can take a toll over time. These individuals look for ways to prioritize their health without having it take over other their responsibilities and routines. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 21, 2017 to Jun 25, 2019 - Published: Nov 13, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Subscribed Breakfast trend ### Convenient Subscription Services Brands are offering subscription services for preparing healthy breakfast with pre-portioned ingredients and recipes. ### Functional and Nutritious Foods Consumers are looking for nutritious foods that are functional and help them maintain health, particularly with increasingly busy lifestyles. ### Customization and Personalization Consumers seek more customization and personalization in their breakfast options and are willing to pay for tailored offerings. ## What the Subscribed Breakfast trend means for industry ### For Food and Beverage Industry Subscription services are a trend in the Food and Beverage industry to provide convenience and healthy foods to consumers. ### For Wellness and Health Industry Functional and nutritious foods are a trend in the wellness and health industry as consumers prioritize healthy living. ### For Retail Industry Personalized and customized breakfast options are a trend in the retail industry as consumers are increasingly looking for tailored options. ## Workshop question How could your brand better convenience it’s customer’s life? ## Trend signals for Subscribed Breakfast Trend score 4.7 out of 10, from popularity 70%, activity 63%, freshness 8%. - Popularity: 70% - Activity: 63% - Freshness: 8% ## Examples of the Subscribed Breakfast trend 7 featured examples from Mar 21, 2017 to Jun 25, 2019. - [Convenient Whole Food Breakfasts](https://www.trendhunter.com/trends/holos): HOLOS' Muesli Packs are Full of Nutrients and Taste Great (Category: Lifestyle) Implication: Food and beverage companies can create and market healthy breakfast options to target busy consumers while also addressing health concerns. - [Functional Breakfast Subscriptions](https://www.trendhunter.com/trends/happy-healthy): Happy Healthy Shares Single-Serve Smoothies, Acai Bowls & More (Category: Lifestyle) Implication: Food delivery services can leverage the popularity of functional breakfast subscriptions by offering these products as an add-on or standalone product, in addition to traditional… - [Pre-Portioned Smoothie Subscriptions](https://www.trendhunter.com/trends/green-blender): Green Blender Eases the Process of Healthy Eating in the Home (Category: Lifestyle) Implication: Exploring opportunities to offer pre-portioned meal options that cater to health-conscious consumers. - [Zero-Sugar Keto Cereals](https://www.trendhunter.com/trends/keto-cereal): Catalina Crunch's Maple Waffle Cereal is Sweet Yet Has No Sugar Added (Category: Lifestyle) Implication: Food and beverage companies can explore the potential of developing more zero-sugar and keto-friendly cereals to meet the demand of health-conscious consumers. - [Charitable Smoothie Subscriptions](https://www.trendhunter.com/trends/freshstax): Freshstax Offers Prepped Foods for Health Conscious Consumers (Category: Lifestyle) Implication: Disruptive innovation opportunities include creating new product lines of subscription-based nutritious food and drink options. - [Pancake Delivery Services](https://www.trendhunter.com/trends/pancake-delivery): IHOP is Celebrating 60 Years by Launching a Delivery Service (Category: Marketing) Implication: Restaurants of all kinds can benefit from offering delivery services to make their food available to more customers and expand their reach. - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/munchies-meal-kit): Chef Matty Matheson Released a Subscription-Free 'MUNCHIES' Meal Kit (Category: Art & Design) Implication: The food and beverage industry can disrupt the traditional meal kit model by offering subscription-free meal kit options created by celebrity chefs or through industry collaborati… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)