# Submerged Entertainment Brands entice adventurous consumers with submerged events, exhibits & more. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Apr 11, 2019 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/submerged-entertainment ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Submerged Entertainment trend? **Submerged Entertainment:** With today’s consumer constantly craving a fully immersive experience, brands are offering nontraditional, underwater activities. Ranging from underwater bars and scuba parties to submerged art exhibits, consumers are being surprised and delighted with all-new experiential offers. ## The consumer insight behind the Submerged Entertainment trend Consumer expectations around "experiential" activities are constantly growing as interactive, sensory engagement becomes more accessible. Furthermore, these experiences are often available from their homes for free. This creates a need for above-and-beyond out-of-home experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 20, 2018 to May 28, 2019 - Published: Apr 11, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Submerged Entertainment trend ### Immersive Underwater Experiences With consumers seeking fully immersive experiences, brands are offering non-traditional, underwater activities such as submerged art exhibits, underwater bars, and scuba parties. ### Adventurist Hospitality Establishments The desire for unique and exciting experiences for the outgoing individual is driving the creation of aquatic hotels that cater to divers with the world's deepest pools, training rooms, underground tunnels, and hotel rooms. ### Eco-friendly Technological Innovations The first submarine rideshare service that can take passengers to 20 meters below sea level to explore the Great Barrier Reef is battery-powered and supports the cause for a sustainable environment. ## What the Submerged Entertainment trend means for industry ### For Hospitality Industry The hospitality and tourism industry can benefit from creating immersive experiences that cater to the desires of outgoing individuals, such as underwater hotels, art exhibits, bars, and scuba parties. ### For Eco-Tourism Industry The submarine rideshare tour highlights the importance of sustainable travel practices and the dire need to preserve the ecosystem, which the eco-tourism industry can benefit from by providing eco-friendly opportunities for tourists. ### For Entertainment Industry The entertainment industry can capitalize on the trend of immersive experiences by exploring new platforms and mediums to entertain audiences in unique ways, such as underwater music events, interactive exhibits, and high-definition sound systems. ## Workshop question How can your brand transform a traditional event or activity into a completely new experience? ## Trend signals for Submerged Entertainment Trend score 4.4 out of 10, from popularity 69%, activity 55%, freshness 8%. - Popularity: 69% - Activity: 55% - Freshness: 8% ## Examples of the Submerged Entertainment trend 5 featured examples from Jul 20, 2018 to May 28, 2019. - [Diver-Centric Aquatic Hotels](https://www.trendhunter.com/trends/the-worlds-deepest-pool): Deepspot Boasts Hotel Rooms, Viewing Pods & the World's Deepest Pool (Category: World) Implication: The hospitality industry can take advantage of the rising demand for unique and extreme experiences, by developing hotel concepts that offer aquatic activities such as Deepspot. - [Mermaid-Filled Bars](https://www.trendhunter.com/trends/the-sip-n-dip): The Sip 'n Dip Tiki Bar Features a Pool Filled with Swimming Mermaids (Category: Business) Implication: Establishments in the hospitality and tourism industries can incorporate innovative and unique experiences to attract customers and create a memorable stay. - [Immersive Underwater Parties](https://www.trendhunter.com/trends/underwater-party): Desperados Made the World's Deepest Dance Floor & an Underwater Party (Category: Lifestyle) Implication: Innovative event companies can venture into creating underwater events that provide an unforgettable experience. - [Underwater Rideshare Tours](https://www.trendhunter.com/trends/submarine-rideshare): Uber Partnered with Queensland to Launch a Submarine Rideshare Service (Category: Eco) Implication: Companies in the transportation industry could explore introducing aquatic rideshare options like Uber's scUber service. - [Submerged Gallery Exhibits](https://www.trendhunter.com/trends/submerged-gallery): The Coralarium at the Fairmont Maldives is the First of its Kind (Category: Art & Design) Implication: Artists specializing in underwater installations can revolutionize the art industry and attract collectors interested in unique and immersive sculptures. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)