# Functional Fashion Underwear secrets that make modern fashions more comfortable and aesthetic. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 14, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sub-rosa-innovation-underwear-secrets-that-make-modern-fashions-more-comfor ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Functional Fashion trend? **Functional Fashion:** Fashion designers are getting more elaborate with their gowns, and often that means abnormal cuts and the chance of bra exposure. To address this, innovative lingerie designers have created underwear, bras and other covert accessories that hugely impact the success of modern fashions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 6 to Jun 23, 2008 - Published: Sep 14, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Functional Fashion trend ### Functional Lingerie Lingerie designers are creating innovative solutions to address fashion designers' elaborate and challenging designs, creating a new niche of functional lingerie. ### Virtual Fitting Rooms Online lingerie stores are introducing interactive virtual fitting rooms to provide a more fun and engaging shopping experience, cutting down on traditional in-store shopping hassles for customers. ### Smart Lingerie Innovative lingerie is changing the game with embeded solar panels, smart sweat-wicking technologies and thermo-regulating materials that solve real-life problems and add an extra layer of functionality. ## What the Functional Fashion trend means for industry ### For Fashion Design Fashion designers can take advantage of functional lingerie to create more elaborate and challenging designs without compromising on functionality. ### For E-commerce The introduction of virtual fitting rooms in online lingerie stores is revolutionizing the way customers shop and providing a more engaging online shopping experience, creating opportunities for e-commerce businesses. ### For Wearable Technology Smart lingerie is disrupting the industry by adding new functionalities that solve real-life problems, creating opportunities for developers to integrate these technologies into wearable devices. ## Trend signals for Functional Fashion Trend score 4.4 out of 10, from popularity 65%, activity 60%, freshness 8%. - Popularity: 65% - Activity: 60% - Freshness: 8% ## Examples of the Functional Fashion trend 4 featured examples from Jan 6 to Jun 23, 2008. - [Embossed Bodies](https://www.trendhunter.com/trends/ninette-van-kamp-lingerie): Ninette van Kamp Lingerie (Category: Fashion) Implication: Disruptive innovation opportunity for lingerie brands to incorporate unique patterns and designs that leave impressions on the body. - [Solar Powered Lingerie](https://www.trendhunter.com/trends/solar-powered-bras-and-other-bizarre-inner-wear-from-japan): Taiyoko Hatsuden Bra (Category: Eco) Implication: The integration of technology and sustainable materials in clothing has the potential to revolutionize the way we think about fashion. - [Sweat Absorbing Lingerie](https://www.trendhunter.com/trends/sweat-absorbing-lingerie-nitesweatz-for-hot-flashes): NiteSweatz for Hot Flashes (Category: Fashion) Implication: The development of sweat-wicking apparel can greatly benefit the fashion industry, providing opportunities for designers to produce more comfortable and high-performing garments. - [Limited Edition Lingerie](https://www.trendhunter.com/trends/want-to-stop-them-dead-in-their-tracks-try-this-la-perla-number): La Perla's $1,000 Sultry Outfits (Category: Fashion) Implication: The fashion retail industry can benefit from creating and marketing luxury lingerie collections to cater to consumers seeking high-end intimate apparel. ## Recent trend clusters - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)