# Stylized Purification Filtration systems emphasize aesthetics as health becomes tied to status. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 20, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stylized-purification ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Stylized Purification trend? **Stylized Purification:** The digital age has ushered in the normalization of oversharing, making every aspect of one's life -- including health -- subject to public judgement. As a result, self-care and health has become a status symbol. To further this glamorization, purification products have become more aesthetically conscious. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 13, 2013 to Apr 29, 2015 - Published: Oct 20, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Stylized Purification trend ### Aesthetic Purification Systems Filtration systems are emphasizing design aspects to appeal to the health-conscious who also value aesthetic appeal. ### Eco-Friendly Water Pitchers Eco-friendly pitchers are gaining popularity in the market due to growing concerns about sustainability and a desire to reduce plastic waste. ### Hi-Tech Hydration Systems Tech-driven water filtration systems designed to cater to the convenience of households are becoming a trend among consumers. ## What the Stylized Purification trend means for industry ### For Home Appliances Manufacturers of home appliances can capitalize on the aesthetic- and tech-driven designs of purification systems. ### For Interior Design Interior designers can suggest aesthetically-pleasing water filtration systems that can blend in with interior designs of modern residential spaces. ### For Environmental Activism Environmental advocacy groups can use eco-friendly water filter pitchers as a simple and user-friendly way of reducing plastic waste and making their communities more sustainable. ## Workshop question How important is status or aesthetic appeal to your key consumer? Are your products and services reflective of that? ## Trend signals for Stylized Purification Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%. - Popularity: 51% - Activity: 58% - Freshness: 8% ## Examples of the Stylized Purification trend 8 featured examples from Jan 13, 2013 to Apr 29, 2015. - [Hi-Tech Hydration Units](https://www.trendhunter.com/trends/s2-water): The S2 Water Appliance Takes Care of All of Your H20 Drinking Needs (Category: Art & Design) Implication: The S2 water appliance points to the potential for disruptive innovation in the home appliance industry by creating convenient and multi-function hydration units. - [Overarching Drinking Taps](https://www.trendhunter.com/trends/arc-faucet): Arc Faucet is Counter-Anchored at Both Ends and Dispenses in the Center (Category: Art & Design) Implication: Manufacturing companies that specialize in designing and producing plumbing fixtures can explore new avenues of design and innovation, incorporating sculptural elements and stream… - [Eco Water Pitchers](https://www.trendhunter.com/trends/water-pitcher): The Soma Watcher Pitcher Purifies with a Coconut Shell Carbon Filter (Category: Eco) Implication: Disruptive innovation opportunity to revolutionize the water filtration industry with more sustainable and efficient purification methods. - [Stylish Filtration Systems](https://www.trendhunter.com/trends/diamond-water): Michael Young Redesigns the Diamond Water Purification Range (Category: Lifestyle) Implication: Companies can develop and market sleek water filtration systems for use in homes and offices alike, producing aesthetically pleasing and efficient designs. - [Decorative Home Purifiers](https://www.trendhunter.com/trends/home-air-purification): Saje Wellness' Aromagem is Devoted to Home Air Purification (Category: Art & Design) Implication: The home decor industry can leverage the trend of decorative air purifiers to create unique and visually appealing products that enhance both aesthetics and functionality. - [Pour-Over Water Filters](https://www.trendhunter.com/trends/at-home-water-filter): Water Fall by KOR is a Smart and Simple At-Home Water Filter (Category: Eco) Implication: Opportunities for companies in the consumer electronics industry to develop smart water filter systems with advanced features and connectivity. - [Refined Water Purifiers](https://www.trendhunter.com/trends/next-ro-water-filtration-system): The Next Ro Water Filtration System is Sophisticated in Form and Function (Category: Eco) Implication: The refined water purifier industry is seeing a surge in innovative designs, allowing homeowners to have stylish and efficient appliances. - [Luxurious Water Purification Sets](https://www.trendhunter.com/trends/crystal-and-copper-vessels): This Collection of Crystal and Copper Vessels is Crafty and Rich (Category: Art & Design) Implication: This collection of engraved crystal and copper vessels can find applications in the luxury home decor industry, catering to customers looking for opulent and sophisticated water p… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)