# Stylized Audio Brands use celebrity endorsements and exaggerated concepts to market headphones. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 1, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/stylized-audio ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Stylized Audio trend? **Stylized Audio:** Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 21 to Nov 2, 2016 - Published: Nov 1, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Stylized Audio trend ### Celebrity Endorsements Brands are employing celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions ### Stylized Audio Products Buying headphones has become as much about status as it has about the quality of sound for many consumers. ### Choreographed Headphone Ads Audio brands are creating commercials that depict the urban setting and product features. ## What the Stylized Audio trend means for industry ### For Tech Accessories Developing headphones with special features can increase sales and improve brand positioning. ### For Music Industry Musicians can create and promote their own headphones by leveraging their industry expertise. ### For Advertising and Marketing Brands are using celebrity endorsements and creative advertisements to capture customer attention and increase sales. ## Workshop question How does your product messaging align with the personal branding of your target consumer? ## Trend signals for Stylized Audio Trend score 4.3 out of 10, from popularity 70%, activity 50%, freshness 8%. - Popularity: 70% - Activity: 50% - Freshness: 8% ## Examples of the Stylized Audio trend 4 featured examples from Sep 21 to Nov 2, 2016. - [Wireless Necklace Heaphones](https://www.trendhunter.com/trends/iam-buttons): Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use (Category: Tech) Implication: The growth of technological wearables in the form of jewelry and accessories can inspire companies to develop similar products that combine fashion and electronics. - [Celebrity-Endorsed Headphones](https://www.trendhunter.com/trends/cat-ear-headphones): These Cat Ear Headphones are Being Sold by Ariana Grande (Category: Pop Culture) Implication: The rise of celebrity-endorsed headphones creates opportunities for consumer electronics companies to collaborate with influencers and expand their product ranges. - [Choreographed Headphone Ads](https://www.trendhunter.com/trends/bose-commercial): This Bose Commercial Follows a Dancer Throughout the Streets of London (Category: Marketing) Implication: Companies that manufacture headphones can create innovative products that provide consumers with enhanced features like noise cancellation, immersion, and safety. - [Star-Studded Headphone Ads](https://www.trendhunter.com/trends/new-beats-by-dre): The New Beats By Dre are Promoted by Amber Rose, Pharrell & Many More (Category: Tech) Implication: The consumer electronics industry has the opportunity to develop and improve wireless headphone technology to meet the growing demand for convenience and mobility. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)