# Style Streaming Live online runway shows cater to a global audience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 14, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/style-streaming ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Style Streaming trend? **Style Streaming:** While Fashion Week is still a much-anticipated event in the cities in which they are hosted, they leave out an entire population of fashion-loving consumers whose geographical location or financial position prevent their attendance. And although in the past, fashion shows were meant for retail buyers and high fashion consumers only, today’s fashion market has broadened substantially, meaning that every customer is an important one. As such, live stream fashion shows provide designers with the ability to reach all of their customers, regardless of geography or budget. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 4, 2010 to Oct 31, 2011 - Published: Nov 14, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Style Streaming trend ### Live Online Shows Live stream fashion shows provide designers with the ability to broaden their reach and connect with all of their customers, regardless of geography or budget. ### Virtual Runway Presentations Virtual runway presentations offer an immersive experience that allows designers to showcase their latest collections to a global audience who are not able to attend in-person. ### Augmented Reality Fashion Shows Augmented reality fashion shows provide an interactive and innovative way for viewers to experience fashion in a more accessible and immersive manner. ## What the Style Streaming trend means for industry ### For Fashion and Apparel The fashion and apparel industry can leverage live streaming, virtual presentations and augmented reality shows to showcase their brand's latest collections to a global audience. ### For Technology The technology industry can create new platforms and tools to improve the virtual and augmented reality features enabling spectators to have a seamless viewing experience. ### For Marketing and Advertising The marketing and advertising industry can leverage live streaming and virtual presentations as a tool to compete in modern times and go beyond traditional and print advertising mediums. ## Trend signals for Style Streaming Trend score 3.3 out of 10, from popularity 52%, activity 39%, freshness 8%. - Popularity: 52% - Activity: 39% - Freshness: 8% ## Examples of the Style Streaming trend 5 featured examples from Dec 4, 2010 to Oct 31, 2011. - [Revolutionary Online Runways](https://www.trendhunter.com/trends/more-with-google-campaign): Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign (Category: Marketing) Implication: The fashion industry can leverage interactive fashion shows and projection mapping to create unique and engaging experiences for customers. - [Live Stream Runway Shows](https://www.trendhunter.com/trends/marc-jacobs-fall-2011): Marc Jacobs Gives You a Live Look at Its Fall 2011 Line (Category: Fashion) Implication: Brands can leverage technology to create innovative experiences for their fashion shows, engaging with fans worldwide and creating a new type of event that appeals to a wider audi… - [Web-Based Fashion Shows](https://www.trendhunter.com/trends/fashion-show-goes-web): Ksenia Schnaider Presents an All-Internet Runway (Category: Fashion) Implication: Disruptive innovation opportunity: Embracing technology to transform the traditional fashion show format and reach a wider audience. - [Virtual Real-Time Runways](https://www.trendhunter.com/trends/fashforward-streams): FashForward Breaks Down Elite Fashion Barrier With Online Streaming (Category: Business) Implication: The emerging industry of fashion streaming platforms is disrupting traditional fashion show access and providing a new avenue for designers to showcase their collections globally. - [Visceral Online Runways](https://www.trendhunter.com/trends/augmented-reality-fashion-show): The World's First Augmented Reality Fashion Show Debuts On the Internet (Category: Tech) Implication: The fashion industry can explore how to integrate augmented reality technology into runway shows to reach a wider audience and enhance the fashion show experience. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)