# Sports Style Creating the unlikely bridge from aggressive sports to fashion. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/style-sports-creating-the-unlikely-bridge-from-aggressive-sports-to-fashion ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Sports Style trend? **Sports Style:** Sports have evolved from being athletic activities, to being a theme which can be integrated even into the most unathletic innovations. Fashion and hockey had several encounters this year, from Sean Avery interning at Vogue magazine, to the launch of Alexander Ovechkin’s unisex fashion line. ## At a Glance - Evidence: 4 featured examples - Articles from: May 17 to Aug 11, 2008 - Published: Sep 25, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Sports Style trend ### Athletes in Fashion Athletes are exploring and participating in fashion-focused initiatives, blurring the line between sports and fashion industries, creating opportunities for crossover products. ### Athlete Branding Athletes, like Alexander Ovechkin, are creating their own fashion brands, using their personal style and fan base to create unique apparel and accessories; offering disruption to the traditional fashion industry in the creation and marketing of sportswear. ### Eco-Friendly Athletic Apparel The creation of eco-friendly athletic apparel, like the uniforms created for Team Canada in the 2008 Beijing Olympics by the Hudson Bay Company, shows a trend towards sustainability and environmentally-friendly clothing in sports. ## What the Sports Style trend means for industry ### For Fashion Athletes participating in fashion initiatives and designing their own fashion lines are creating opportunities for new types of sportswear and fashion collaborations. ### For Sports The increasing blurring of lines between sports and fashion industries creates product opportunities that cater to both markets and appeal to consumers who identify with both industries. ### For Sustainability The creation of eco-friendly athletic apparel shows a trend towards sustainability and environmentally-friendly clothing not only in sports, but also in the broader fashion industry. ## Trend signals for Sports Style Trend score 3.3 out of 10, from popularity 22%, activity 69%, freshness 8%. - Popularity: 22% - Activity: 69% - Freshness: 8% ## Examples of the Sports Style trend 4 featured examples from May 17 to Aug 11, 2008. - [Sports Awards Fashion](https://www.trendhunter.com/trends/espy-awards-celebrity-fashion): ESPY Awards Celebrity Outfits (Category: Celebs) Implication: Disruptive innovation opportunities include leveraging AI and machine learning in designing and manufacturing celebrity fashion, as well as adopting sustainable and ethical practi… - [Ethical Beijing Olympic Apparel](https://www.trendhunter.com/trends/beijing-olympic-apparel-eco-team-canada-uniforms): Eco Team Canada Uniforms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate sustainable and high-tech materials into sportswear designs. - [NHL Player Fashion Branding](https://www.trendhunter.com/trends/alexander-ovechkin-streetwear-fashion): Ovechkin Designer Street Wear Collection (Category: Lifestyle) Implication: The fashion industry has an opportunity to collaborate with athletes to create unique clothing lines that capture their persona and style. - [Athletes as Fashion Journalists](https://www.trendhunter.com/trends/sean-avery-vogue): Sean Avery Interns at Vogue (Category: Pop Culture) Implication: The fashion industry should explore how collaborations with athletes could bring a fresh perspective to the industry and potentially attract a new target audience. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)