# Style Over Tradition Personal style has taken the place of tradition with time pieces. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 9, 2010 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/style-over-tradition-personal-style-has-taken-the-place-of-tradition-with-t ## Key Figures - Trend score: 5.4/10 - Evidence articles: 19 ## What is the Style Over Tradition trend? **Style Over Tradition:** It’s no longer enough to have a luxury item just because it’s from a high-end designer. Affluent consumers today also want goods that reflect their own personal sense of style. For instance, luxury timepieces for men and women used to be the most traditional product category, with only a few brands and their classic designs representing status. Now, more unique watches are pushing into the luxury scene, marking the rise of style over tradition. ## At a Glance - Evidence: 19 featured examples - Articles from: Oct 24, 2008 to Nov 5, 2009 - Published: Nov 12, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Style Over Tradition trend ### Personalization of Luxury Goods Consumers want goods that reflect their own personal sense of style, disrupting traditional luxury goods like timepieces. ### Eco-Friendly and Independent Products Products that function without the use of modern technology and allow consumers to reduce their carbon footprint will appeal to those seeking independence and sustainability. ### Multi-Function and Performance Watches Watches that perform multiple tasks will be appealing to people on-the-go while maintaining fashion and reliability standards. ## What the Style Over Tradition trend means for industry ### For Luxury Goods The personalization of luxury goods is disrupting traditional luxury goods. ### For Sustainable Products Eco-friendly products are highly appealing to consumers who seek independence and sustainability. ### For Athletic Wear and Accessories Multi-function and performance watches will appeal to athletes and fitness enthusiasts who need reliable and fashionable wearables. ## Trend signals for Style Over Tradition Trend score 5.4 out of 10, from popularity 83%, activity 72%, freshness 8%. - Popularity: 83% - Activity: 72% - Freshness: 8% ## Examples of the Style Over Tradition trend 19 featured examples from Oct 24, 2008 to Nov 5, 2009. - [Futuristic Space Watches](https://www.trendhunter.com/trends/digiwatch): Fashionable Digitwatch Doubles as Men's Jewelry (Category: Fashion) Implication: Designers and brands can create fashionable timepieces and jewelry for men to cater to the rising demand for stylish accessories. - [Black Onyx Watches](https://www.trendhunter.com/trends/m1-watch): The M1 Watch by Michael Viscione is Aesthetically Pleasing Timepiece (Category: Art & Design) Implication: Opportunity to develop smartwatches that also serve as luxury jewelry. - [Faceless Watches](https://www.trendhunter.com/trends/faceless-watches-hironao-tsuboi-LED): Hironao Tsuboi Creates Faceless LED Watch (Category: Fashion) Implication: Fashion industry brands can explore opportunities to integrate minimalist watches into their collections. - [Faceless Watches](https://www.trendhunter.com/trends/diesel-black-label-watch): Diesel Black Label Timepiece Displays 4 Time Zones (Category: Fashion) Implication: High-end watchmakers can attract watch enthusiasts looking for unique and innovative timepieces. - [Diamond-Wrapped Watches](https://www.trendhunter.com/trends/piaget-limelight-2009-collection): The Piaget Limelight 2009 Collection Timepieces are Sparkly (Category: Luxury) Implication: The jewelry industry can capitalize on the trend of diamond-encrusted accessories by creating high-end and exclusive designs that cater to consumers seeking indulgence and prestig… - [Fitness Watches](https://www.trendhunter.com/trends/max-germano-watchband): Max Germano's Watchband Monitors Your Heart Beat (Category: Fashion) Implication: Max Germano's watchband falls within the fitness wearables industry, indicating the potential for disruptive innovation in wearable devices for health and fitness enthusiasts. - [Handless Watches](https://www.trendhunter.com/trends/mr-jones-cyclops): Mr. Jones' 'Cyclops' Uses Floating Hoops to Tell Time (Category: Fashion) Implication: Opportunity to appeal to collectors and stand out in a crowded market by offering limited edition designs and innovative time-telling mechanisms. - [LED Dot Timepieces](https://www.trendhunter.com/trends/matrix-cuff): Matrix Cuff Watch Tells you the Time & Date Without a Dial (Category: Fashion) Implication: The fashion industry has the opportunity to use LED timepieces and innovative designs to create unique and stylish accessories. - [Neon Night Vision Watches](https://www.trendhunter.com/trends/luminox-3000-series-watch): Luminox 3000 Series Watches Are Fashionable & Practical (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate neon colors into fashion designs to meet the growing demand for nostalgic and eye-catching styles. - [Air-Powered Watches](https://www.trendhunter.com/trends/watch-urwerk-ur-202-turbine-air-powered-timepiece): The Urwerk UR 202 Turbine Timepiece (Category: Fashion) Implication: Watchmakers can explore the use of compressed air technology and fluid dynamics in order to create timepieces that are more reliable and longer-lasting. - [Wooden Watches](https://www.trendhunter.com/trends/wooden-watches-the-void-v.01-limited-addition-of-ultra-fashion-around-your): The Void V.01 Exemplifies Geometric Zen Modernism (Category: Fashion) Implication: The fashion and accessories industry can embrace the trend of geometric zen modernism by creating unique, geometric-inspired products that fuse fashion with functionality. - [Crystalized Watch Collections](https://www.trendhunter.com/trends/crystalized-watch-collections-swarovski-shows-its-time-to-sparkle-with-dlig): Swarovski Shows Some Sparkle With D:Light Digital Timepiece (Category: Luxury) Implication: Luxury brands can leverage their expertise in design to create high-end wearable accessories that incorporate technology. - [Neon Watches for Jocks](https://www.trendhunter.com/trends/nike-sportband-runners): Nike+SportBand is Perfect for Runners (Category: Fashion) Implication: Disruptive innovation opportunities to create new sportswear and fitness equipment that integrate performance monitoring technology. - [Braille Watches](https://www.trendhunter.com/trends/braille-wristwatch-feel-the-time-with-the-touch-of-a-finger-tip): ‘Feel the Time' Lets You Tell Time by Touch (Category: Tech) Implication: The fashion and accessories industry has the opportunity to embrace inclusive design by creating fashionable and functional products for people with disabilities. - [Solar Chronometers](https://www.trendhunter.com/trends/citizen-solar-cell): Citizen Designs 3 Watches Stocked With Solar Cell Features (Category: Fashion) Implication: Citizen's focus on eco-designed watches could lead to transformative changes within the watchmaking industry towards sustainable practices. - [Projector Watches](https://www.trendhunter.com/trends/ex-time-projector-watch-display-time-anywhere-movie-style): ‘Ex-Time' Displays Time Anywhere So You Can Feel Like Bond (Category: Fashion) Implication: The incorporation of projection technology into wearable devices offers a new direction for the wearable technology industry to explore and expands the potential for advanced func… - [Cyborg Clocks](https://www.trendhunter.com/trends/tick-mark-wristwatch): The Tick Mark Wristwatch Tells Time With Red Light Indications (Category: Fashion) Implication: Creating new wearable technology products that prioritize both design and functionality, like the Tick Mark watch, presents opportunities for growth in the industry. - [Oxygen Generating Timepieces](https://www.trendhunter.com/trends/eco-friendly-timepieces-eco2-watch-collects-carbon-dioxide-and-expels-clean): eCO2 Watch Collects Carbon Dioxide, Expels Clean Air (Category: Eco) Implication: The eCO2 watch demonstrates the potential for wearable technology in actively improving environmental sustainability and awareness. - [Recycled Space Gear Jewelry](https://www.trendhunter.com/trends/moon-dust-watch): The ‘Moon Dust-DNA' Watch Collection (Category: Fashion) Implication: Luxury brands can explore incorporating elements from space missions, such as moon dust and rocket parts, into their products to offer exclusive and high-end items. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)