# Style Cafe The worlds of fashion and food merge into same-store experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 4, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/style-cafe ## Key Figures - Trend score: 5.9/10 - Evidence articles: 5 ## What is the Style Cafe trend? **Style Cafe:** Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 8, 2016 to Apr 4, 2018 - Published: Apr 4, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Style Cafe trend 5 featured examples from Apr 8, 2016 to Apr 4, 2018. - [Cosmetic Cafe Pop-Ups](https://www.trendhunter.com/trends/glossier-at-rheas-cafe): Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat (Category: Marketing) Implication: The Glossier at Rhea's Cafe pop-up highlights the potential for beauty brands to create unique retail experiences that engage customers on multiple levels. - [Designer Department Store Cafes](https://www.trendhunter.com/trends/offwhite-cafe): An Off-White Cafe Pop-Up Opened Its Doors at the Bon Marché (Category: Business) Implication: Luxury fashion brands have an opportunity to expand into the food and beverage industry, creating cafe concepts that promote their brand identity - [Integrated Bodywear Departments](https://www.trendhunter.com/trends/body-studio): The 'Body Studio' Combines Fashion, Fitting Stations and Food (Category: Business) Implication: Fashion retailers can create integrated bodywear departments to attract customers and provide a unique shopping experience. - [Fashionable Cafe Popups](https://www.trendhunter.com/trends/bhava-cafe): La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe (Category: Lifestyle) Implication: Opportunity for fashion labels to collaborate with coffee brands and create innovative activations that enhance brand exposure and customer engagement. - [Healthy Latte Pop-Ups](https://www.trendhunter.com/trends/healthy-lattes): Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe (Category: Lifestyle) Implication: Opportunities for dairy-free milk brands to collaborate with retailers and gyms to promote their products. **Workshop question:** How can your brand slow down the purchase journey for its customers? ## Themes within the Style Cafe trend ### Fashion-Food Hybrids Fashion brands are merging with cafes, offering an experiential purchase journey that benefits both industries. ### Designer Cafe Pop-ups Luxury brands are opening cafes where customers can purchase branded products and dine in an elevated atmosphere. ### Cosmetic Cafe Pop-ups Beauty brands are taking over cafes, offering a space for customers to shop, socialize, and try/buy products. ## What the Style Cafe trend means for industry ### For Fashion Retail and Food Services Fashion and food industries can collaborate to increase sales and create engaging experiences for their customers. ### For Luxury Goods and Hospitality Luxury brands can create designer cafes that personify their brand values and provide an exclusive experience for customers. ### For Beauty and Food Services Beauty brands can host cafe takeovers to offer a unique destination where customers can shop and socialize. ## Trend signals for Style Cafe Trend score 5.9 out of 10, from popularity 85%, activity 82%, freshness 8%. - Popularity: 85% - Activity: 82% - Freshness: 8% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)